AT&T Expands 28 Days Speaker Series To Four New Markets
AT&T announced today the return of AT&T 28 Days – a Black History Month campaign that aims to motivate consumers to use their voice, share their vision and move into action this February and throughout the year. This year's AT&T 28 Days campaign will feature a seven-city speaker series tour with award-winning hip-hop artist, actor, author and activist Common serving as host.
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AT&T Brings Back 28 Days Speaker Series
Dallas, Texas, December 20, 2011
AT&T is bringing back the AT&T 28 Days speaker series to motivate consumers to have a voice, share their vision and move into action this Black History Month and throughout the new year. Learn more about AT&T 28 Days at att.com/28days.
Put on Those Football Jerseys: AT&T Sponsorship Brings Unique Experience to HBCU Fans
Dallas, Texas, September 2, 2011
September marks the return of the football season and AT&T* is bringing all the excitement and fun of the HBCU football season to consumers through its title sponsorship of the AT&T Nation's Football Classic™ and its exclusive communications services sponsorship of the HBCU Tailgate Tour, featuring Russ Parr and Rickey Smiley. AT&T's support of the Nation's Football Classic and HBCU Tailgate Tour will celebrate and showcase the rich heritage, traditions and rivalries between HBCUs.
Latina Style Names AT&T a Great Employer for Latinas
Dallas, Texas, August 29, 2011
For the 14th year, LATINA Style has named AT&T one of the best corporations for Latinas, this year ranking it No. 7 in the magazine's 2011 Top Twelve Companies of the Year.
AT&T Sponsors The Marcus Graham Project's 2011 Summer Boot Camp
Dallas, Texas, July 8, 2011
AT&T announced today that it will return as a sponsor of The Marcus Graham Project's 2011 (MGP) iCR8 boot camp. The iCR8 boot camp is a 10-week summer program that provides young leaders aspiring to work in advertising and marketing with the opportunity to gain the exposure and experience necessary to solidify careers within the industry. AT&T returned as a sponsor based on the success of the 2010 boot camp which saw five former participants earn jobs at agencies; RAPP, Wieden+Kennedy and The Richards Group.
AT&T, One Solution Collaborate to Launch Multimedia Consumer Awareness Campaign Inspiring African American and Diverse Communities
New York, New York, July 5, 2011
AT&T and One Solution, the integrated corporate marketing arm of TV One and Radio One, have joined forces on a new consumer awareness campaign to bring the AT&T Rethink Possible® tagline to life. This cross-platform campaign is designed to engage and inspire consumers to rethink what is achievable in their own lives via an online sweepstakes, "Imagine the Impossible," at BlackPlanet.com and televised vignettes featuring four interviews of influential African Americans who are changing the world we live in and demonstrating limitless potential.
Inspirational, Award-Winning Documentary 'When I Rise' Available on AT&T U-verse Movies at No Charge
Dallas, Texas, June 6, 2011
Bringing history, inspiration, culture and entertainment together, AT&T* today proudly announced the availability of the award-winning documentary, 'When I Rise' on AT&T U-verse® Movies. A production of The University of Texas at Austin (UT), the film captures the story of Barbara Smith Conrad as she overcame racial discrimination to become an internationally-renowned mezzo-soprano singer. The film will be available to all U-verse TV customers at no extra cost.
AT&T ranked No. 2 in Diversitybusiness.com's Top 50 List
Dallas, Texas, April 21, 2011
AT&T supplier diversity efforts have been recognized with a No. 2 spot in DiversityBusiness.com's "Top 50 Organizations for Multicultural Business Opportunities," which ranks the top buyers of diversity products and services in the United States.
AT&T is a sponsor of this list of "Young Futurists" which recognizes 25 young black people under the age of 21 who have demonstrated academic excellence and/or passion for change.
TheGrio.com will profile 100 history makers in the making across 10 categories; AT&T is sponsoring the Media category which profiles 10 media entrepreneurs (Personalities across broadcast, print and digital media)
AT&T is a sponsor of "28 Game Changers" Which features 28 inspirational profiles of everyday people who have overcome significant adversity in their lives, and continue to strive for personal growth while making significant contributions to the advancement of their community.
AT&T is a sponsor of two custom pages ("Ear to the Future" and "Listen to Learn") of audio interview programs relevant to younger and older segments of our target
Sponsorship of a series of video interviews with popular/budding entertainers who are asked to reflect on what Black History Month means to them.
"AT&T is honored and glad to be supporting Dr. Maya Angelou's Black History Month Special for the second year. Dr. Angelou is an inspiration to all of us and we encourage consumers to tune in to hear her interview some of America's most influential individuals," said Jennifer Jones, vice president of Diverse Markets, AT&T Mobility and Consumer Markets.
AT&T is the presenting sponsor of "This Day in Black History" and the exclusive sponsor of the Black History page.