Put on Those Football Jerseys: AT&T Sponsorship Brings Unique Experience to HBCU Fans
Dallas, Texas, September 2, 2011
September marks the return of the football season and AT&T* is bringing all the excitement and fun of the HBCU football season to consumers through its title sponsorship of the AT&T Nation's Football Classic™ and its exclusive communications services sponsorship of the HBCU Tailgate Tour, featuring Russ Parr and Rickey Smiley. AT&T's support of the Nation's Football Classic and HBCU Tailgate Tour will celebrate and showcase the rich heritage, traditions and rivalries between HBCUs.
AT&T Sponsors The Marcus Graham Project's 2011 Summer Boot Camp
Dallas, Texas, July 8, 2011
AT&T announced today that it will return as a sponsor of The Marcus Graham Project's 2011 (MGP) iCR8 boot camp. The iCR8 boot camp is a 10-week summer program that provides young leaders aspiring to work in advertising and marketing with the opportunity to gain the exposure and experience necessary to solidify careers within the industry. AT&T returned as a sponsor based on the success of the 2010 boot camp which saw five former participants earn jobs at agencies; RAPP, Wieden+Kennedy and The Richards Group.
AT&T, One Solution Collaborate to Launch Multimedia Consumer Awareness Campaign Inspiring African American and Diverse Communities
New York, New York, July 5, 2011
AT&T and One Solution, the integrated corporate marketing arm of TV One and Radio One, have joined forces on a new consumer awareness campaign to bring the AT&T Rethink Possible® tagline to life. This cross-platform campaign is designed to engage and inspire consumers to rethink what is achievable in their own lives via an online sweepstakes, "Imagine the Impossible," at BlackPlanet.com and televised vignettes featuring four interviews of influential African Americans who are changing the world we live in and demonstrating limitless potential.
Inspirational, Award-Winning Documentary 'When I Rise' Available on AT&T U-verse Movies at No Charge
Dallas, Texas, June 6, 2011
Bringing history, inspiration, culture and entertainment together, AT&T* today proudly announced the availability of the award-winning documentary, 'When I Rise' on AT&T U-verse® Movies. A production of The University of Texas at Austin (UT), the film captures the story of Barbara Smith Conrad as she overcame racial discrimination to become an internationally-renowned mezzo-soprano singer. The film will be available to all U-verse TV customers at no extra cost.
AT&T ranked No. 2 in Diversitybusiness.com's Top 50 List
Dallas, Texas, April 21, 2011
AT&T supplier diversity efforts have been recognized with a No. 2 spot in DiversityBusiness.com's "Top 50 Organizations for Multicultural Business Opportunities," which ranks the top buyers of diversity products and services in the United States.
AT&T Offers its Largest Monthly Bundle Discount to AT&T Wireless Customers that Add U-verse TV
Dallas, Texas, April 18 2011
With AT&T U-verse®, you can watch TV shows on multiple screens, program your DVR from your mobile phone or tablet, or view your home phone voicemails on your mobile phone — and now customers have yet another reason to combine their services with AT&T.
AT&T and LG Launch First Smartphone for GoPhone
Dallas, Texas, April 12, 2011
AT&T is a pioneer in smartphones and devices, and expects to widen its portfolio in 2011. In January, AT&T committed to a robust Android portfolio, including more than 12 new Android devices this year. Delivering users on-the-go access to the growing Android Market™, LG Thrive™ will be the first Android smartphone available for GoPhone customers.
University of Texas Documentary 'When I Rise' Premiering Tonight on the PBS Series Independent Lens
Dallas, Texas, February 8, 2011
As part of its ongoing commitment to the African American community and to the arts, AT&T, along with PBS, today announced the public premiere of 'When I Rise' – a full-length documentary produced by the University of Texas (UT) that tells the story of Barbara Smith Conrad. Conrad, a gifted music student at UT, was thrust into a civil rights storm that changed her life, and the lives of countless others, forever.
Dr. Maya Angelou To Host Her First Public Radio Program: A Black History Month Special
Dallas, Texas, January 17, 2011
This February as Maya Angelou receives the President's Medal of Freedom, she will also host her first-ever public radio program, available to all PRI, Public Radio International, affiliated stations and African American Consortium stations free of charge. Intimate and provocative stories, poems and conversations will illuminate African American history including comedy, film and family life. Maya Angelou rounds out the hour with memories of "mother and sister friend," the late civil rights activist Dorothy Height.
AT&T and the Marcus Graham Project Join Forces to Launch Advertising Agency and Connectivity Research Program
Dallas, Texas, July 12, 2010
AT&T announced today that it will be the 2010 sponsor of The Marcus Graham Project's iCR8 boot camp, a 10-week program that provides aspiring advertising and marketing leaders with the opportunity to gain the exposure and experience necessary to solidify careers within the industry.
AT&T's Ray Wilkins Named to Savoy Magazine's Top 100 Most Influential Blacks in Corporate America
Dallas, Texas, March 16, 2010
AT&T today announced that Ray Wilkins, AT&T chief executive officer of Diversified Businesses, has been named to Savoy Professional magazine's 2010 list of "Most Influential Blacks in Corporate America." The Top 100 listing showcases a cross section of national and international business leaders and executives representing a diverse range of industries who demonstrate leadership and influence within their company and community.
AT&T Ranks No. 3 on the 2010 DiversityInc Top 50 Companies for Diversity List
Dallas, Texas, March 10, 2010
AT&T* today announced that it has been named to The 2010 DiversityInc Top 50 Companies for Diversity for its demonstrated use of measurable diversity management best practices and results – and longstanding commitment to diversity and inclusion across its global operations.