Because we are a new entrant, we believe the video market offers significant potential upside to AT&T.
Delivered over an expanded fiber network, AT&T U-verse TV service is state of the art. Unlike cable television, U-verse TV includes digital videorecording capability as a basic service, with the ability to record up to four programs simultaneously from one set-top box. U-verse TV often offers access to more HD channels than local cable providers. U-verse subscribers now have access to more than 300 television channels, and in 2007, we plan to expand AT&T U-verse availability and add new features.
We also continue to offer video service through our existing relationships with satellite TV providers DISH Network and DIRECTV. Our AT&T Homezone service, which is now available to millions of households, combines access to DISH satellite TV with the advantages of AT&T Yahoo!® High Speed Internet service.
In fall 2006, we introduced a simplified pricing structure for AT&T Yahoo! High Speed Internet service that offers greater value and flexibility. This strategy has paid off with continued subscriber growth, higher ARPU and lower customer churn. And more customers are choosing our higher-speed service packages.
In November, we announced the expansion of our sales channels. We announced that we plan to offer AT&T Yahoo! High Speed Internet service at 570 Wal-Mart stores. Customers can now also buy our broadband products from Amazon.com, which has more than 64 million active customer accounts.
In October, we relaunched AT&T blue roomSM (attblueroom.com), a Web site that houses AT&T's exclusive sports, music, gaming and entertainment content. And AT&T's YELLOWPAGES.COM unit, which includes leading Internet Yellow Pages and local search sites, continued to grow in 2006.
Through these and additional efforts, in 2007 we will further cement our position as the industry leader in IP-based technology and broadband.