Jennifer Van Buskirk
President, the new Cricket Wireless, AT&T Mobility
Jennifer Van Buskirk is the President of the new Cricket Wireless, a subsidiary of AT&T. The new Cricket emerged in March 2014 from AT&T’s acquisition of Leap Wireless International, which operated the Cricket brand. Previously, Van Buskirk was President of Aio Wireless, which joined forces with Cricket to create a powerful new Cricket brand. Currently, Van Buskirk is responsible for combining the best of Aio and Cricket to bring consumers a smart choice in wireless service without an annual contract.
Before Aio and Cricket merged, Van Buskirk led the strategy leading to Aio’s launch in May 2013 and its successful introduction to the marketplace as a fast-growing brand.
Prior to that, Van Buskirk was senior vice president of AT&T Mobility Strategy, where she was responsible for shaping long term plans and priorities to preserve value and create new growth opportunities within AT&T’s wireless business.
Earlier, as Senior Vice President for Mobility Strategy, she was responsible for shaping-long term plans and priorities to preserve value and create new growth opportunities within the AT&T's wireless business.
Van Buskirk has served in many roles throughout the AT&T Mobility business, including Vice President and General Manager of AT&T Mobility and Consumer Markets for North, Central and West Florida. In this role she was the P&L leader responsible for retail sales and service channels, marketing, and operations.
Before joining the Florida market, Van Buskirk served as Chief of Staff to the Chief Executive Officer of AT&T Mobility and Consumer Markets. In this position she was responsible for integrating activities across the organization and served as the steward of the company’s strategic operating plan.
Van Buskirk joined the former Cingular Wireless in 2001, and held several operations and staff positions across many functions throughout her tenure. She played a key role on critical company initiatives including the AT&T Wireless/Cingular merger and the company’s very first 3G/UMTS network deployments.
Prior to entering the wireless industry, Jennifer worked in Management Consulting where she focused on strategy, process improvement and large-scale IT implementations while working for Kurt Salmon Associates, KPMG, and Answerthink.
Jennifer holds a bachelor’s degree in Industrial and Systems Engineering from Virginia Tech and a master’s degree in business administration from Kennesaw State University.
Jennifer has been married to her husband, Roy, for 17 years and has two children.