Overview

The AT&T Real Yellow Pages, YELLOWPAGES.COM and AT&T Directory Assistance offer an unrivaled combination for connecting buyers and sellers.

Backed by a heritage more than a century strong, AT&T Local Search services are uniquely poised to deliver unsurpassed visibility and value to consumers and advertisers through print, online and call-based advertising.

Quick Facts

• Shoppers reference more than 1,250 AT&T Real Yellow Pages titles.
• In 2008, the AT&T Interactive Network handled more than 1.8 billion local searches.

YELLOWPAGES.COM

A leading Internet Yellow Pages and local search site, YELLOWPAGES.COM delivers deep, rich advertiser content under the most intuitive URL in local search.

YELLOWPAGES.COM provides users with a range of useful tools that make their search easier. YELLOWPAGES.COM users can:

• Search by key word, business name or business type for local results.
• Refine search results by sorting according to business category, business name or products and services offered; searching advertiser content for specific relevance; and expanding or narrowing listings according to geography.
• Initiate a free call to local businesses from any landline or wireless phone by clicking on a phone icon in advertisers' listings.
• Find driving directions and advanced aerial and bird's-eye view maps.
• Save listings to a personal address book for easy access at a later date.
• Browse local city guides to get real-time updates on local news and weather, traffic reports, sporting events, details on upcoming community events and scheduled performances as well as insights into dining, nightlife and tourist points of interest and other local information.

AT&T Real Yellow Pages

AT&T Real Yellow Pages is the nation's most seen, most used and most trusted Yellow Pages. With more than 1,250 Yellow Pages titles, we are the nation's largest directory publisher in terms of revenue.

According to syndicated industry research, shoppers in most of our markets rely on AT&T Real Yellow Pages more than competitors' books by an average of three-to-one in publisher share.

AT&T's on-the-street sales force meets face-to-face with local business owners to provide the best advertising options while gathering the most up-to-date information for our directories. This further improves AT&T's ability to serve small and medium-size businesses as well as consumers.

AT&T Directory Assistance

AT&T Directory Assistance offers consumers an array of services to help them find the listings that they need, quickly and conveniently. Our premier, caller-paid 411 service offers local, national and reverse directory assistance for residential and business listings. In certain markets, we also offer category search, which allows you to request listing information based on type of business and general location.

Our 1-800-YellowPages service offers free, nationwide ad-based directory assistance. This easy-to-use service, available from wired and mobile phones, gives you free access to business listings while providing advertisers the opportunity to reach buyers at a critical moment in their purchasing decisions.

Advertiser Value

AT&T Local Search services give shoppers valuable information about products and services and deliver an excellent return on investment (ROI) to advertisers.

We offer small and medium businesses a single source for all their search advertising needs, including print and Internet Yellow Pages, Web sites with eCommerce capability and search engine marketing. We take the complexity out of search advertising and provide valuable sales leads to help businesses grow.

AT&T can also help advertisers build a compelling Web presence through additional Internet solutions, such as Web site design services, search-engine marketing, video profiles and other interactive solutions — all of which are also sold through our on-the-street directory sales force.

In addition, AT&T is the only company to provide targeted advertising through an Internet Protocol television (IPTV) platform, now available in select markets as part of our AT&T U-verse^SM TV service.

Research shows that:

• According to industry research, print Yellow Pages are used by consumers more than any other search option. They are the most trusted of any medium, and business owners say they are the most effective medium for sales leads.
• Combined, the AT&T Real Yellow Pages and YELLOWPAGES.COM receive approximately 5 billion consumer searches a year for local business information and provide more than 1 million advertisers with valuable sales leads to help their business grow.