Cathy M. Coughlin
Senior Executive Vice President
and Global Marketing Officer
Cathy Coughlin is senior executive vice president and global marketing officer of AT&T Inc., the world's largest telecommunications company. She was appointed to her current role in June 2007.
Ms. Coughlin oversees brand strategy, advertising, corporate communications, events and sponsorships worldwide. She has responsibility for AT&T's brand and reputation around the globe. She reports directly to Randall Stephenson, AT&T's chairman, chief executive officer and president.
Ms. Coughlin began her communications career in 1979 when she joined Southwestern Bell Telephone Company in her hometown of St. Louis. Since then, she has gained a wide range of experience in all facets of the business, including a strong background in operations. During her 35-year career, she has held senior management roles in sales, marketing, operations and advertising.
Prior to her current role, Ms. Coughlin was president and chief executive officer of AT&T Midwest, where she led the company's wireline network, sales and customer service operations in Illinois, Indiana, Ohio, Michigan and Wisconsin.
Throughout her career, Ms. Coughlin has been active in the community. She currently serves on the boards of directors for Northwestern University and the Girl Scouts of the USA.
Ms. Coughlin also leads AT&T's It Can Wait effort to end texting while driving. In 2013, she helped expand the movement to include more than 200 other organizations.
She is a strong advocate for attracting more women to pursue careers and leadership roles in science, technology, engineering and math (STEM). In her quest to help fill the female leadership pipeline, she led the fund-raising effort in North Texas for the Girl Scouts 100th anniversary in 2012.
Coughlin has received numerous honors, including being named to the National Diversity Council's "Top 50 Women in Technology" and Brand Innovators' "Top 50 Women in Brand Marketing" lists in 2014. In 2013, Fierce Wireless named Ms. Coughlin to its "Most Influential Women in Wireless" list and she ranked as one of the world's most influential CMOs, according to Appinions. In summer 2012, Ms. Coughlin was profiled by Fortune Editor-at-large Geoff Colvin as part of his "Leadership" series and RCR Wireless named her to the list of "Top Ten Women in Wireless."
Ms. Coughlin holds a Bachelor of Arts degree in economics from Northwestern University and a Master of Science in Finance degree from Saint Louis University.