Cathy M. Coughlin
Senior Executive Vice President
and Global Marketing Officer
Cathy Coughlin is senior executive vice president and global marketing officer of AT&T Inc., the world's largest telecommunications company. She was appointed to her current role in June 2007.
Ms. Coughlin oversees brand strategy, advertising, corporate communications, events and sponsorships worldwide. She has responsibility for AT&T's brand and reputation around the globe. She reports directly to Randall Stephenson, AT&T's chairman, chief executive officer and president.
Ms. Coughlin began her communications career in 1979 when she joined Southwestern Bell Telephone Company in her hometown of St. Louis. Since then, she has gained a wide range of experience in all facets of the business, including a strong background in operations. During her 33-year career, she has held senior management roles in sales, marketing, operations and advertising.
Prior to her current role, Ms. Coughlin was president and chief executive officer of AT&T Midwest, where she led the company's wireline network sales and customer service operations in Illinois, Indiana, Ohio, Michigan and Wisconsin.
Throughout her career, Ms. Coughlin has been active in the community. She currently serves on the board of directors of several organizations including Northwestern University and the Girl Scouts of the USA. Watch Cathy take local Girl Scouts to the AT&T Foundry in Plano, TX, to learn about innovative technologies and read about how AT&T helped the Girl Scouts celebrate their 100-year milestone at the State Fair of Texas. She also serves on the board of trustees of the American Film Institute.
Ms. Coughlin holds a Bachelor of Arts degree in economics from Northwestern University and a Master of Science in Finance degree from St. Louis University.
In Summer 2012, RCR Wireless named Ms.Coughlin to the list of "Top Ten Women in Wireless." Read more (PDF).