Technology plays a starring role in Daybreak. We showcase AT&T proprietary technologies — some of which are available in the marketplace, and others that represent how our labs "Rethink Possible."
Image recognition technologies will be active for users who consent to its use, providing them with specialized content.
Image Recognition: Digital Signage
Overview
Businesses are always trying to find new ways to reach consumers. And something we’re developing in AT&T Labs promises to help them do just that. It’s digital signage equipped with image recognition technology. This technology transforms a company’s sign from a one-way conversation to a two-way interaction between an advertiser and consumer. Consumers are able to approach a digital sign, which uses image recognition technology to sense that someone is there. The consumer can then OK the interaction and gain access to specialized content from the advertiser.
The Future
Increase customer loyalty. Digital signage has the potential to interact with mobile devices, save consumers' favorites and offer individually targeted incentives. By leveraging personalization in retail environments, businesses can help drive product and brand loyalty.
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