Living in a Dematerialized World
By: Kaley Vandehey, Executive Director – Chief of Staff
Madonna topped the charts in the 1980s as a material girl in a material world. How times have changed. We now live in a world where less is often more and much of what we need to do our daily tasks can fit in the palm of our hand. We might still be material people, but we're living in an ever-more dematerialized world.
When it comes to addressing social and environmental challenges, this can be a good thing. Many of our products and services not only help people live better, but they can help reduce environmental impacts or address social challenges. These are a couple of fun examples of our technology at work.
Wirelessly Connected Bike Sharing Program
In fall 2012, Social Bicycles (SoBi) began using AT&T wireless networks to connect its intelligent bike sharing networks in select markets in California, Idaho and New York. Social Bicycles builds "smart bikes" that have an integrated locking system with GPS tracking and connectivity to the AT&T wireless network. Users are able to locate, reserve and unlock bikes through a mobile phone application on their smartphone or tablet, allowing for easy pick up and drop off anywhere. Bike share is a form of active transportation which has benefits for both public health and sustainability. SoBi's software tracks calories burned, CO2 emissions reduced as well as dollars saved versus driving.
Living a Digital Life
AT&T Digital Life™ is an all-digital, wireless-based home security and automation solution. Digital Life lets users control, monitor and secure their homes from a smartphone, tablet or computer. Connected devices in nearly every room automate the home. And homeowners can customize the solution by choosing the features that best fit their needs. From a sustainability standpoint, this can help users monitor their energy and water use, saving money and resources.