Media Kit: iPhone 3GS
iPhone 3GS
The fastest, most powerful iPhone yet.
Overview
An Update for Our Customers
Some customers have had questions about our plans and policies for iPhone 3GS, and we'd like to provide you with answers. We'd also like to announce a change to the date when some iPhone customers are eligible for our best upgrade pricing to iPhone 3GS.
Pricing
Importantly, we want our customers to better understand our wireless device upgrade program. Like most U.S. carriers, we offer a variety of phones that we sell below our actual cost when customers agree to sign service agreements. In general, the more a customer spends with us, the quicker they become eligible for a price break on a new device. For example, iPhone customers who spend more than $99 a month per line with us generally are eligible for an upgrade between 12 and 18 months into their contract.
We also currently offer early upgrade pricing only for iPhone 3GS and iPhone 3G.
All of that said, we've been listening to our customers. And since many of our iPhone 3G customers are early adopters and literally weeks shy of being upgrade eligible due to iPhone 3GS launching 11 months after iPhone 3G, we're extending the window of upgrade eligibility for a limited time.
We're now pleased to offer our iPhone 3G customers who are upgrade eligible in July, August or September 2009 our best upgrade pricing, beginning Thursday, June 18.
If you're one of the many customers who will benefit from this change, please note that our upgrade eligibility tools will reflect this change on Thursday, June 18.
We invite you to come to our stores beginning Friday during normal store hours, although please be aware that customer demand may exceed supply in some of our stores. You may also preorder online on June 18 at www.att.com/iphone, and your iPhone 3GS will arrive in 7 – 14 days. Or you can purchase iPhone 3G S at Apple's retail and online stores, as well as at other popular retailers.
If you're one of the customers who benefits from this change, and you've already preordered from an AT&T store, we'll adjust the price of the device when you pick it up. If you benefit from the change and you pre-ordered from AT&T online, we'll send you an e-mail and issue you a credit.
If you pre-ordered an iPhone 3GS through Apple's online store, your upgrade eligibility will be reassessed based on AT&T's new upgrade policy for iPhone 3G owners. If you are eligible for the lower price, Apple will issue you a credit for the difference as applicable.
So, what if you still aren't eligible for our best upgrade pricing and you still want iPhone 3GS now? You do have options:
- You may qualify for the iPhone 3GS early upgrade price of $399 (16GB) or $499 (32GB).
- You can pay full retail—and not have to sign a 2-year contract—at $599 (16GB) or $699 (32GB).
- You can wait until you're eligible for our best upgrade pricing. We invite you to check your upgrade eligibility by visiting www.att.com/iphone, calling *NEW# (*639#) on your AT&T device (we'll send you a text with upgrade information), or visiting any of our over 2,200 stores.
If you want more details on our pricing and upgrade policy, check out our FAQs. And as always, you may visit one of our stores to talk with a representative.
In Summary
We've listened to our customers — and hope our response helps answer some of your questions and concerns.
We are incredibly proud to be the U.S. carrier for the new iPhone 3GS, the fastest, most powerful iPhone yet.
Pricing
iPhone 3GS: A Pricing Update For Our Customers as of June 17
iPhone 3GS, iPhone 3G Pricing Grid
| iPhone 3GS | iPhone 3G | |
|---|---|---|
| New and Qualifying Customers** | $199 (16GB) and $299 (32GB) | $99 (8GB) and $149 (16GB*) |
| Early Upgrade Price | $399 (16GB) and $499 (32GB) | $299 (8GB) and $349 (16GB*) |
| No-Commitment | $599 (16GB) and $699 (32GB) | $499 (8GB) and $549 (16GB*) |
* While supplies last
**Qualifying customers are those that qualify for an upgrade. Upgrade eligibility varies with each customer but in general you will become eligible the longer the tenure in your service agreement. Visit www.att.com/iPhone to determine if you qualify for an upgrade.
Note: Voice and data plans are required for all devices.
Pricing and Upgrading FAQs
iPhone 3GS, iPhone 3G for Small Business
iPhone 3GS, iPhone 3G Voice and Data Plans
Get iReady
Related News Releases
AT&T Wi-Fi Supports Auto-Authentication on New iPhone OS 3.0 for Faster Hot Spot Connections
Multimedia
Videos
Atlanta iPhone 3GS Buyer Demos New Features
First customer in line at Atlanta AT&T store demos the new iPhone 3GS features including video and digital compass.
iPhone 3GS Debuts at AT&T Store in NYC
Seth talks with customers purchasing iPhone 3GS on launch day at an AT&T store in New York City.
AT&T iPhone 3GS Store Procedure
Seth discusses iPhone 3GS release day store procedure.
AT&T iPhone 3GS Distribution Center
A behind-the-scenes look at iPhone 3GS devices being packaged for shipment at an AT&T Distribution Center in Ft. Worth, Texas.
iPhone 3GS Upgrade Eligibility Update
Seth answers questions about the latest iPhone 3GS upgrade and pricing updates
AT&T iPhone 3GS Wi-Fi
Seth explains how auto-authentication for iPhone OS 3.0 users connecting to AT&T Wi-Fi Hot Spots works.
View clips of the AT&T Experience Store in Dallas opening to sell the iPhone 3GS, Georgia's VPGM filming sales on an iPhone 3GS and AT&T's Mobility President and CEO Ralph de la Vega discussing the iPhone 3GS with CNBC.
Images
View or download iPhone 3GS and iPhone 3G product images.
Request B-roll
A Winning Combination
iPhone 3GS Questions from our Customers
Pricing and Upgrading FAQs
Shipping and Delivery
Get iReady
Travel the World With iPhone 3G
About AT&T Wi-Fi
Coverage Viewer
Apps
There's an app for just about anything!
AT&T MyWireless App
This free app lets you easily manage your AT&T account from your iPhone. Pay your bill, view all voice and data usage and browse or manage other features.
YPmobile App
Let your fingers do the walking! YPmobile allows people to discover, plan and share local places and events while on-the-go. Named by Apple as a top free iPhone App and by PCWORLD.COM as among the five best free iPhone productivity apps, it also features location-based searches and access to user reviews.
