AT&T U-verse TV Launches Tennis Channel with Comprehensive Cross-Platform Deal

Dallas, Texas, June 21, 2010
newsrelease


In time for Wimbledon, AT&T* and Tennis Channel today announced the addition of Tennis Channel to the U-verse® TV lineup. Tennis Channel is available on channel 660 and channel 1660 (High Definition) in the AT&T U450 package, in addition to The Sports Package, with plans for expanded future distribution across multiple AT&Tscreens, including AT&T mobile and U-verse Online services.

Tennis Channel is the only 24-hour, network dedicated to the professional sport and tennis lifestyle. A hybrid of comprehensive sports, health, fitness, pop culture, entertainment, lifestyle and travel programming, the network houses every aspect of the wide-ranging, worldwide tennis community. It also has the most concentrated single-sport coverage in television, with telecast rights to the US Open; The Championships, Wimbledon; Roland Garros (French Open); Australian Open; US Open Series; Davis Cup and more. These events are part of the network’s rights to every one of the top-100 tournaments in tennis, including 3,500 hours of high-definition competition throughout the year.

“We’re proud to bring the Tennis Channel to AT&T customers. It’s a great addition to the U-verse TV channel lineup and our Sports Multiview app,” said Dan York, president of content, AT&T. "This deal helps us with important strategic content initiatives and gives our U-verse TV customers access to even more exciting sports content, and in thrilling HD."

"AT&T's widely distributed launch of Tennis Channel in the development of their forward-thinking business is further affirmation of the unique value of our pro-sports and lifestyle service,” said Patrick Wilson, senior vice president, distribution, Tennis Channel. “This new agreement illustrates the marriage of the top quality, broad U-verse subscriber base with our network’s premium content, as a powerful tool for reaching the most valued audience in television.”

AT&T U-verse offers many features that help fans wanting to catch every exciting tennis moment. The AT&T U-verse DVR with Total Home capability lets you record up to four shows at once and play them back on any connected TV in the house. If you’re not at home for a match, U-verse TV customers can record Tennis Channel coverage with their U-verse DVR and play it back at any time.

U-verse TV also offers an extensive HD channel lineup with more than 130 HD channels. And with fast channel change and picture-in-picture browse, you can channel surf between Tennis Channel and other channels without the delay experienced on other digital TV services. The Tennis Channel is also available in the award-winning Sports Multiview app, which lets you watch up to four channels on your screen at one time.

AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. AT&T U-verse TV ranked “Highest in Residential Television Service Satisfaction in the South and West Regions Two Years in a Row,” according to the J.D. Power and Associates 2008 and 2009 Residential Television Service Provider Satisfaction StudiesSM. For additional information on AT&T U-verse — or to find out if it’s available in your area — visit www.att.com/u-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

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AT&T U-verse services are provided by AT&T local telephone companies. Geographic and service restrictions apply to AT&T U-verse. Call or go to www.uverse.att.com to see if you qualify. Customizing options require AT&T U-verse High Speed Internet Service. Wireless phone with Internet access required and standard data charges may apply. Full Total Home DVR functionality requires a receiver for each additional TV at $7 per month each. HD Service. A monthly $10 HD Technology Fee applies for access to HD service. Subscription to an AT&T U-verse programming package and an HDTV required. HD channel availability varies by package selected. HD Premium Tier available for an additional $5 per month. Multiview: Channels/content available for viewing in Multiview are based on TV package and additional programming purchased. DVR not included with U100 and U-basic packages.

AT&T U-verse received the highest numerical score among television service providers in the South and West in the proprietary J.D. Power and Associates 2008-2009 Residential Television Service Satisfaction StudiesSM. 2009 study based on 28,118 total responses from measuring providers in the South (13) and West (10) regions and measures consumer satisfaction with television service.  Proprietary study results are based on experiences and perceptions of consumers surveyed in January, March and June, 2009. Your experiences may vary. Visit jdpower.com