AT&T Launches New Short Code and Donates Thousands of Calling Cards to Support Military During 2010 AT&T National

Customers Can Help by Purchasing Prepaid Calling Cards via Text Message to Support Troops Overseas; Philadelphia-Area Nonprofit Organizations Benefit from Tournament

Dallas, Texas, June 23, 2010
newsrelease


As players tee up for the 2010 AT&T National at Aronimink Golf Club in Newtown Square, Pa., AT&T* will help honor members of the military by providing prepaid calling cards to the men and women serving abroad. In addition, AT&T, the title sponsor of this exciting summer event for the fourth year, will provide a variety of activities for guests to enjoy while helping to raise funds for local nonprofit organizations.

During the 2010 AT&T National – which runs Tuesday, June 29 through Sunday, July 4 – AT&T will contribute 2,500 prepaid calling cards to help keep military personnel connected to loved ones. At the Military Care Package Tent located at the main entrance, golfers and fans can assemble care packages that will be shipped to military serving our country in all parts of the world.

Additionally, beginning July 2, AT&T customers can support our troops through a new wireless program benefiting Cell Phones for Soldiers – a nonprofit organization that recycles donated cell phones and uses the proceeds to provide free phone cards to troops overseas. By texting** CP4S to 704, customers can donate $5 to the organization, which will go towards purchasing AT&T prepaid calling cards.

AT&T will also distribute 15,000 Cell Phones for Soldiers recycling bags throughout Aronimink Golf Club that tournament guests can take home and use to donate cell phones. Prepaid shipping labels and instructions are also available online at: http://cellphonesforsoldiers.com.

In addition, guests attending this year’s tournament can wind down at the AT&T Digital Clubhouse, where they can enjoy an air-conditioned tent with patios overlooking the 9th fairway in Independence Alley. There, qualifying AT&T customers with Wi-Fi-enabled devices can log on to AT&T Wi-Fi for fast, reliable access to e-mail, tournament information and more. Fans can also participate in the Longest Drive competition – an interactive game where players compete for the chance to win a new golf driver. And, guests can sample the latest AT&T devices and netbooks on display, and enjoy a lounge area with flat-screen televisions broadcasting AT&T | DIRECTV channels.

"We’re pleased to help kick off this celebration honoring the men and women of our Armed Forces – our country’s greatest heroes – and we are looking forward to doing so at the historic Aronimink Golf Club, where some terrific championships have been played,” said Jason Simpson, executive director, AT&T Corporate Sponsorships. “Since 2007, the tournament has raised more than $5.5 million for youth-based organizations, and we’re excited to be here this year to help support some well-deserving education-based charities in Philadelphia.”

The 2010 AT&T National will raise funds and awareness for Philadelphia-area youth-focused organizations – The Boys and Girls Club of Philadelphia and The Jon Bon Jovi Soul Foundation, as well as the Tiger Woods Foundation.

Throughout the AT&T National, fans with compatible wireless devices can also download*** AT&T Interactive’s free Plusmo Golf Tracker mobile application for access to the latest scores, leaderboards, news, schedules and more from this and other major golf tournaments. With the application, users can

AT&T is a proud sponsor of the fourth annual AT&T National. For more information on the AT&T National, please visit: www.attnational.org.

For more ways on how AT&T is keeping fans connected to the AT&T National and other tournaments throughout the year, please visit http://fanzone.att.net/golf, follow us on Twitter at @ATTGolf and learn more about AT&T’s news on Facebook at http://www.facebook.com/ATT.

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

** AT&T is waiving all messaging charges and taxes for the text donations. The donations will appear as a line-item on the customer’s bill or be debited from a prepaid account.

*** Standard data rates apply.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE ® magazine. 

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