AT&T Connects the Purdue Athletes Life Success Program to Greater Possibilities

Mobile Device Donations Creates Essential Communications Network for Indiana's Only Remaining Sports/Life Program for Underserved Youth

West Lafayette, Indiana, June 17, 2010
newsrelease


Kicking off its ninth year, Purdue University’s Purdue Athletes Life Success (PALS) summer program will welcome more than 500 area underserved youth for four weeks of life-success, sports and practical skills training. And keeping everyone connected, safe and informed is AT&T*, who is donating 50 mobile devices that run on the nation’s fastest 3G network to the program’s directors and staff members.

“AT&T is a vital partner to the PALS program, ensuring we’re able to continue to serve Indiana’s youth with important life lessons in a coordinated and secure environment, “ said Kim Lehnen, assistant program director of the Purdue Athletes Life Success program. “With the multiple variables of running a youth summer camp, AT&T’s phones help us ensure we can easily communicate at a moment’s notice, which leads to a more positive and safe experience for campers.”

“When we invest in our young people, we create a brighter future for them and our great state,” said Sen. Brandt Hershman. “I know that the youth will learn a great deal over the next four weeks and I applaud all of the staffers, community leaders and corporate partners for their commitment to this important program.”

The PALS program provides myriad opportunities for children to interact with positive role models, such as Purdue University athletes including former Purdue MVP and New Orleans Saints quarterback Drew Brees. Campers aren’t only exposed to sports, but also receive technology training and service learning opportunities from leaders at the university and in the local business community. This year's four-week day camp is June 17 to July 15. 

“Thanks to PALS and community partners like AT&T, our son has had the opportunity to develop not only his skills and love of sports and technology, but also his self-esteem and ability to build positive relationships with peers and adults,” said Lisa Duncan, mother of a two-year PALS program participant.

“AT&T strengthens our communities in part by supporting underserved populations and promoting education programs that create opportunities today and the years to come,” said Brian Ducharme, vice president and general manager of mobility and consumer markets in Michigan and Indiana. “The heart of our business is enabling people to connect with one another, and our partnership with Purdue Athletes Life Success is connecting Indiana’s future with endless opportunities.”

Started in 2002 as the National Youth Sports Program, PALS welcomes participants from ages eight to 14 whose parents or guardians meet Department of Health and Human Services income guidelines. Now in its ninth year, the program received attracts more than 700 applications each year. 

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. 

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine. 

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