AT&T and Sony Ericsson Announce the Xperia(TM) X10

Smart meets entertaining — Sony Ericsson’s flagship Android smartphone offers an open and integrated world of communication, entertainment and social media

Dallas, Texas, Atlanta, Georgia, August 09, 2010
newsrelease


AT&T* and Sony Ericsson today announced a dynamic multimedia experience with the Android™ based Xperia™X10, available August 15. The Xperia™ X10 introduces Sony Ericsson’s unique and entertainment-driven Xperia™ platform to U.S. customers in a cutting-edge, beautiful and fun package.

The Xperia™ X10 comes fully loaded with a 4-inch crystal clear touch display, superfast 1GHz Snapdragon processor, and a GPS.  The smartphone also features an 8.1 megapixel camera with smile detection, face recognition, autofocus and LED flash. The device comes with a 2 GB in-box memory card with expandable memory up to 32 GB.

Sony Ericsson’s custom user experience is great for the intersection of communications and entertainment.  Two signature applications, Mediascape and Timescape™, build on the Android platform to enhance the experience for users.

  • Mediascape on the Xperia™ X10 gathers music, photos, videos and content from your phone’s memory card and online, letting you browse, search, listen and share your media from one unified view. For example, view photos taken on the device as well as your Facebook® and Picasa™ web albums.  Or, when listening to a favorite song on your phone, press Sony Ericsson’s infinite button to access related content about the artist pulled from the phone’s memory as well as albums, songs and video content from YouTube™ and search results from Google. 
  • Timescape™ is a unique communication application that automatically organizes social interactions in chronological order, leaving users free to concentrate on keeping in touch on-the-go. From Facebook® and Twitter® updates to photos, emails and text messages, a scrolling menu offers easy viewing and organization of all communications. Additionally, tap the Timescapes™ infinite button to bring up and view all communications from a single person in a single place.

“Sony Ericsson has created a unique choice for our smartphone customers looking for a fun and smart device,”   said Michael Woodward, vice president, Mobile Phone Portfolio, AT&T Mobility and Consumer Markets.

“Sony Ericsson is raising the bar for entertainment-rich phones with the launch of the Xperia™ X10,” said Paul Hamnett, senior vice president, Sony Ericsson North America. “With the convergence of our user experience platform and the Android OS, we are bringing consumers a smartphone experience that is not only exciting, but also very refined. Following the successful global launch of the Xperia™X10, we are pleased to partner with AT&T to launch this phone in the U.S. market.”

Pricing and Availability
The Sony Ericsson Xperia™ X10 smartphone will be available in black at AT&T stores, authorized retailers and www.wireless.att.com on August 15 for $149.99 after a two-year service agreement and minimum smartphone data plan.

For more details, go to www.att.com/xperiax10. For the complete lineup of AT&T offerings, visit www.att.com. 

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc. 

Viewable screen display area is measured diagonally.

A portion of memory is used for data management purposes.

Data charges apply for content and updates transferred through the mobile Web.

Limited-time offer. Other conditions & restrictions apply. See contract & rate plan brochure for details. Subscriber must live & have a mailing addr. within AT&T’s owned wireless network coverage area.  Up to $36 activ. fee applies.   Equipment price & avail may vary by mrk & may not be available from independent retailers.  Early Termination Fee: None if cancelled in the first 30 days, but up to $35 restocking fee may apply to equipment returns; thereafter up to $325.   Some agents impose add’l fees.  Unlimited voice services: Unltd voice svcs are provided primarily for live dialog between two individuals.  No additional discounts are available with unlimited plan. Smartphone Data Plan Requirement: Smartphones require a DataPlus (200MB) or DataPro (2GB) plan. If you exceed your initial data allowance, you will automatically be charged an additional $10 for each additional 1GB provided on DataPro or an additional $15 for each additional 200MB provided on DataPlus.  All data allowances, including overages, must be used in the billing period in which the allowance is provided or they will be forfeited. An Enterprise Data Plan is required for corporate email, company intranet sites and business applications. For more details on Data Plans, go to att.com/dataplans. Offnet Usage:  If your mins of use (including unltd svcs) on other carrier’s networks (“offnet usage”) during any two consecutive months or your data use during any month exceeds your offnet usage allowance, AT&T may at its option terminate your svc, deny your contd use of other carriers’ coverage, or change your plan to one imposing usage charges for offnet usage.  Your offnet usage allowance is equal to the lesser of 750 mins or 40% of the Anytime mins incl’d with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the KB incl’d with your plan). Sales tax calculated based on price of unactivated equipment. AT&T Wi-Fi Hot Spots- Based on non-municipal company owned and operated hotspots. A Wi-Fi enabled device required. Other restrictions apply. See www.attwifi.com for additional services, restrictions and locations.  Visual Voicemail  -   Data plan required for AT&T Visual Voicemail. Data used in replying to and forwarding voicemail messages via SMS, MMS or email is counted against your data plan. Applicable data charges apply if data plan limits have been exceeded. International data charges apply to receiving, replying to and forwarding voicemail messages while roaming internationally.

About Sony Ericsson
Sony Ericsson is a 50/50 joint venture by Sony and Ericsson established in October 2001, with global corporate functions located in London and operations in major markets around the world. Sony Ericsson’s strategy is to become the industry leader in mobile Communication Entertainment, through new styles of interaction across the internet and social media. Sony Ericsson offers exciting consumer experiences through innovative and feature rich phones, accessories, content and applications.  For more information, please see: www.sonyericsson.com/press.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine. 

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© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

The Liquid Identity, Timescape, and Xperia are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB.  Sonyis a trademark or registered trademark of Sony Corporation.  Ericsson is a trademark or registered trademark of Telefonaktiebolaget LM Ericsson.  Facebook is a registered trademark of Facebook, Inc.  Android, Google, and YouTube are trademarks or registered trademarks of Google, Inc.  Snapdragon is a trademark or registered trademark of Qualcomm, Inc.  Twitter is a registered trademark of Twitter, Inc.  All other marks are the property of their respective owners.