NBA TV Launches on AT&T U-verse TV

Dallas, Texas, October 29, 2010
newsrelease


AT&T* and NBA Digital today announced the launch of NBA TV on AT&T U-verse® TV, giving customers access to the NBA season through live games and original programming. NBA TV is available at no additional charge as part of the U-verse TV U300 package on channel 632 and part of the HD Technology fee on channel 1632.

NBA TV, the NBA's 24-hour television network, offers up to 275 live games throughout the year, more than any other professional sports league television network, and signature studio shows featuring an Emmy Award-winning roster of announcers. The network is a fan's all-access channel for everything basketball, delivering breaking news, scores, and original programming — in both standard definition and HD. As NBA TV tips off its 12th season, the network is now in approximately 55 million U.S. homes.

“We’re proud to bring NBA TV to U-verse TV customers. It’s a great addition to the U-verse TV channel lineup,” said Dan York, president of content, AT&T. “This deal helps us with important strategic content initiatives and gives our U-verse TV customers access to even more exciting sports content, and in stunning HD.”

“We’re excited that NBA TV has been added to the U-verse TV channel lineup and U-verse customers will now have access to hundreds of live games, original programming, and a marquee lineup of on-air talent to satisfy their desire for basketball action throughout the year,” said Bryan Perez, senior vice president and general manager, NBA Digital.

AT&T U-verse TV includes many features that enhance the game-watching experience for basketball fans. AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. Now AT&T U-verse TV ranks “Highest in Residential Television Service Satisfaction in the North Central, South and West Regions,” according to the J.D. Power and Associates 2010 Residential Television Service Provider Satisfaction StudySM. For additional information on AT&T U-verse — or to find out if it’s available in your area — visit AT&T U-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine. 

About NBA Digital
NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports. This robust offering includes NBA TV, NBA LEAGUE PASS, NBA LEAGUE PASS Broadband, NBA Mobile, NBADLEAGUE.com, and WNBA.com.

© 2010 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

AT&T U-verse services are provided by AT&T local telephone companies. Geographic and service restrictions apply to AT&T U-verse. Call or go to www.att.com/uverse to see if you qualify. HD Service: Access to HD service requires $10/mo. 

AT&T U-verse received the highest numerical score among television service providers in the North Central, South and West regions in the proprietary J.D. Power and Associates 2010 Residential Television Service Satisfaction StudySM. Study based on 28,489 total responses from measuring 12 providers in the North Central region (IL, IN, MI, OH, WI), 13 providers in the South (AL, AR, FL, GA, KS, KY, LA, MS, MO, NC, OK, SC, TN, TX), and 10 providers in the West (AZ, CA, CO, ID, IA, MN, MT, NE, NV, NM, ND, OR, SD, UT, WA, WY) and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in Nov. 2009 and Jan. 2010, April 2010 and July 2010. Your experiences may vary. Visit jdpower.com