AT&T to Provide Wireless Services for Enhanced Functionality to Premium Automaker

Enhanced Suite of Connected Services Delivered Over AT&T Mobile Broadband Network

Dallas, Texas, January 04, 2011
newsrelease


AT&T*, the leader in emerging devices, today announced an agreement with BMW to wirelessly deliver an enhanced suite of safety and infotainment services to future BMW models.

These enhancements build on BMW's existing portfolio of connected services – known as BMW Assist – which includes, among others features, direct access to emergency and concierge call center services, traffic information and an online portal for weather forecasts, fuel prices, and news.

Contractual and financial details are not being disclosed. Information on enhanced services will be made available at launch.

“This is an exciting opportunity,” said Glenn Lurie, president, emerging devices, resale and partnerships, AT&T. “BMW has been an industry leader in the connected vehicle space for many years and we look forward to providing the wireless network that will keep drivers connected to the content and services they rely on.”

AT&T created its emerging device organization in late 2008 as part of a strategic initiative to introduce wireless capabilities to a host of new consumer electronics, tracking and healthcare devices, and other applications beyond the traditional handset.

The organization is a key component of AT&T's business strategy to further grow its wireless penetration and develop new distribution models — and it builds on AT&T's industry-leading work over the past decade with enterprise customers to enable specialty devices to access its wireless network.

AT&T, which offers the nation's fastest mobile broadband network, announced in October that more than 4.5 million connected devices had been added to the AT&T network in the past four quarters. The total third quarter emerging devices growth, which includes 1.2 million connected devices as well as embedded computing devices, was nearly 1.6 million.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

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