AT&T Connected Vitality GlowCaps Wins 2011 Global Mobile Award

GlowCaps Recognized in Best Embedded Mobile Product/Device (Non Handsets) Category

Dallas, Texas, February 16, 2011
newsrelease


Vitality, Inc and AT&T* have been honored with a prestigious 2011 Global Mobile Award for AT&T connected Vitality GlowCaps. The Global Mobile Awards recognize excellence and innovation in mobile products, services and initiatives across the global mobile eco-system.

The Global Mobile Award winners were announced yesterday in a special ceremony during the GSMA Mobile World Congress in Barcelona. AT&T connected Vitality GlowCaps won in the Best Embedded Mobile Product/Device (Non Handsets) category.

“We’re extremely proud to receive this award from the global mobile industry that recognizes the innovation and integration we’re bringing to customers,” said Glenn Lurie, president, emerging devices, AT&T. "AT&T connected Vitality Glowcaps are all about delivering a simple, easy to use, solution to consumers looking to maintain a prescription routine.”

Vitality’s AT&T-connected GlowCaps fit on standard prescription bottles and use light then sound reminders, which can be followed by a phone call or text message so people don’t miss a dose. Each time the pill bottle is opened, adherence data is recorded and relayed to Vitality over the AT&T wireless network. This daily adherence information is used to compile periodic progress reports that are sent to patients, caregivers and doctors, and family members.

“We are honored to have Vitality GlowCaps recognized by the Global Mobile Awards," said Vitality CEO David Rose. "As we continue to expand our mheath reach through a product line expansion, this recognition confirms our commitment to developing products that promote healthy consumer behavior."

Earlier this month it was announced that Vitality, Inc had been purchased by Los Angeles-based Dr. Patrick Soon-Shiong. “I congratulate the Vitality team on this award,” said Soon-Shiong, “and I am proud that this innovation will play an important role in helping patients with chronic diseases.”

For additional information on AT&T connected Vitality GlowCaps, visit http://www.vitality.net/.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Vitality GlowCaps
Vitality addresses the billion-dollar adherence problem for pharmaceutical brands, retail pharmacies, and healthcare providers with a simple device — an Internet-connected pill cap. Vitality GlowCaps illuminate, play a melody, and even ring a home phone so patients don't forget to take their medication. GlowCaps send weekly emails to remote caregivers, create accountability with physicians through adherence reports, and automatically refill prescriptions. Vitality improves medication adherence, health, and peace of mind. In June 2010 Partners Healthcare’s Center for Connected Health announced results from a clinical study measuring a 27% lift in adherence for users of Vitality’s GlowCaps.

About Vitality
Vitality develops Internet connected health and wellness products. With integrated wireless connectivity, web services, and behavioral psychology, Vitality's products offer each patient the optimal mix of intervention, feedback, reminders, accountability, education, and incentives to improve their health and wellness. For more information on Vitality Inc. visit: http://www.vitality.net/

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

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