More Customers Choose AT&T U-verse TV Than Any Other Major TV Provider Reported for Two Years Running

AT&T U-verse Fastest Growing TV Provider in U.S. With More Than 3 Million Subscribers

Dallas, Texas, March 03, 2011
newsrelease


AT&T* U-verse® is the fastest growing TV service in the country, with more TV subscribers added than any of the major TV providers reported in 2009 and 2010.

AT&T U-verse TV had its best quarter of the year during the fourth quarter of 2010, adding 246,000 subscribers to reach nearly 3 million U-verse TV customers in service. AT&T U-verse added 28 percent more customers during 2010 than the next closest competitor. Additionally, AT&T U-verse gained nearly a million subscribers, while the major reporting cable providers lost more than a million subscribers combined during the year. As of the fourth quarter of 2010, AT&T U-verse services are an annualized revenue stream of $5 billion. AT&T added nearly 2 million customers since year-end 2008, and announced in January that U-verse TV subscribers in service now exceed 3 million.

AT&T U-verse customer success is driven by an all-Internet Protocol (IP) service that delivers a better TV experience. AT&T continues to use its IP platform to further integrate TV, broadband, home phone and wireless services in new and meaningful ways for customers. More than three-fourths of AT&T U-verse TV subscribers have a triple- or quad-play bundle from AT&T.

“This milestone shows that our strategy to make U-verse TV the best, multi-screen entertainment experience is the right focus for AT&T and our customers,” said Brian Shay, senior vice president of AT&T U-verse, AT&T Mobility and Consumer Markets. “Customers are choosing U-verse TV in record numbers for our cross-platform content, innovative apps, quad-play bundles and great value. And we’re excited about the bigger and better features we have in store for U-verse customers this year.”

In 2010, AT&T significantly expanded TV watching options for its customers by delivering hit TV shows on U-verse TV, U-verse Online, U-verse TV on Xbox 360 and U-verse Mobile. U-verse Mobile lets U-verse TV subscribers browse their program guide, manage DVR recordings, and with a qualifying U-verse TV plan, download and watch hit TV shows on their smartphone. The app is available on 14 select devices and four major mobile operating systems. In 2010, AT&T U-verse Mobile was honored with a TelcoTV Vision Award for Service Provider Innovation.

AT&T U-verse TV is the only 100-percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. Now AT&T U-verse TV ranks “Highest in Residential Television Service Satisfaction in the North Central, South and West Regions,” according to the J.D. Power and Associates 2010 Residential Television Service Provider Satisfaction StudySM.

For additional information on AT&T U-verse — or to find out if it’s available in your area — visit AT&T U-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Geographic and service restrictions apply to AT&T U-verse. Call or go to www.att.com/u-verse to see if you qualify. AT&T U-verse services are provided by AT&T local telephone companies. U-verse Mobile: Download and watch capability available for select content and requires select devices, Wi-Fi connection, and qualifying U-verse TV plan or monthly subscription fee. Downloaded content is available for viewing for limited time periods. Standard data charges may apply.

AT&T U-verse received the highest numerical score among television service providers in the North Central, South and West regions in the proprietary J.D. Power and Associates 2010 Residential Television Service Satisfaction StudySM. Study based on 28,489 total responses from measuring 12 providers in the North Central region (IL, IN, MI, OH, WI), 13 providers in the South (AL, AR, FL, GA, KS, KY, LA, MS, MO, NC, OK, SC, TN, TX), and 10 providers in the West (AZ, CA, CO, ID, IA, MN, MT, NE, NV, NM, ND, OR, SD, UT, WA, WY) and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in Nov. 2009 and Jan. 2010, April 2010 and July 2010. Your experiences may vary. Visit jdpower.com