MLB Network Launches on AT&T U-verse TV

Dallas, Texas, March 11, 2011
newsrelease


AT&T* and MLB Network today announced the addition of MLB Network to the AT&T U-verse® TV channel lineup. MLB Network - the 24-hour network dedicated to baseball -  is now available as part of the U-verse TV U300 package on channel 634 and in HD on channel 1634.

MLB Network brings baseball fans closer to the game than ever before with opinions, insights and analysis from the best in the business, including Bob Costas, Harold Reynolds, Al Leiter and Peter Gammons. Featuring more than 100 live regular season games, over 80 Spring Training games, original programming, live studio shows, like its signature in-season program MLB Tonight, the Spring Training series 30 Clubs in 30 Days and exclusive coverage of the MLB First-Year Player Draft and Hall of Fame Induction Ceremony, MLB Network provides unprecedented access to all 30 Major League Baseball clubs year-round.

“We’re proud to add MLB Network to the U-verse TV lineup for baseball fans in time for opening day of the MLB season,” Dan York, president of content, AT&T. "This deal helps us with important strategic content initiatives, and we’re excited to deliver comprehensive MLB coverage to U-verse TV baseball fans in HD.”

“We are pleased to build a relationship with AT&T and secure additional distribution prior to 2011 Opening Day,” said Tony Petitti, president and CEO of MLB Network. “U-verse customers will now have the opportunity to receive the only network on television dedicated to covering baseball 24 hours a day, 365 days a year.”

AT&T U-verse TV includes many features that enhance the baseball-watching experience, including Total Home DVR, which lets you watch and manage recordings from a single DVR on any connected TV in the house; My Multiview, which lets you watch four of your favorite sports channels on your TV screen at one time; access to an extensive High Definition (HD) channel lineup with more than 155 HD channels and growing; picture-in-picture browse capability that lets you preview games on other channels; and the ability to follow your favorite sports teams through the AT&T U-bar.

AT&T U-verse also gives customers innovative apps that bring their TV, home phone and wireless services together. For example, U-verse Mobile lets customers manage recordings, as well as download and watch hit TV shows on qualifying smartphones, and with our YP.COM TV app, customers can search for local business information on their U-verse TV screen and send the call to their home or wireless phone with the click of their remote.

AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. Now AT&T U-verse TV ranks “Highest in Customer Satisfaction in the North Central, South and West Regions,” according to the J.D. Power and Associates 2010 Residential Television Service Provider Satisfaction StudiesSM. For additional information on AT&T U-verse — or to find out if it’s available in your area — visit AT&T U-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

† Access to HD service requires $10/mo.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.

About MLB
MLB Network launched on January 1, 2009 as the largest launch in cable television history. With live games, original programming, highlights, classic games and coverage of baseball events, MLB Network is the ultimate television destination for baseball fans. For more information, go to www.mlbnetwork.com.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Geographic and service restrictions apply to AT&T U-verse. Call or go to www.att.com/uverse to see if you qualify.
AT&T U-verse TV: Residential customers only. Prices, programming and offers subject to change without notice. A one-time TV service activation fee of $29 applies. HD Service: Access to HD service requires $10/mo. HD Premium Tier available for an additional $5/mo. HD channel availability varies by package selected. THDVR: Total Home DVR functionality is available on up to 8 TVs, and requires a receiver for each additional TV at $7/mo. My Multiview: Channels/content available for viewing in Multiview are based on TV package subscription and additional programming purchased. Limited number of HD channels are not supported for display within My Multiview. U-verse Mobile: Download and watch capability available for select shows and requires select smart phones, Wi-Fi connection, and qualifying U-verse TV plan. Downloaded shows are available for viewing for limited time periods. Ability to browse the TV guide and manage DVR available to all U-verse TV customers. Standard data charges may apply.

Mobile Remote Access: AT&T U-verse High Speed Internet Account required. Wireless phone with Internet access required and standard data charges may apply. U-bar: AT&T U-verse High Speed Internet Account required. Standard Installation Included with Most Packages: Offer ends 3/20/11. Credit qualified customers only. Installation not included with U-basic package. 30 Day Money Back Guarantee: Offer ends 3/20/11. Must cancel all AT&T U-verse services within 30 days from service activation. Adjustment provided for initial installation charges and one month service charges, if paid. Customer is responsible for all additional charges including but not limited to On Demand, Pay Per View, international calls, other pay-per-use features and non-returned equipment charges.

AT&T U-verse received the highest numerical score among television service providers in the North Central, South and West regions in the proprietary J.D. Power and Associates 2010 Residential Television Service Satisfaction StudySM. Study based on 28,489 total responses from measuring 12 providers in the North Central region (IL, IN, MI, OH, WI), 13 providers in the South (AL, AR, FL, GA, KS, KY, LA, MS, MO, NC, OK, SC, TN, TX), and 10 providers in the West (AZ, CA, CO, ID, IA, MN, MT, NE, NV, NM, ND, OR, SD, UT, WA, WY) and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in Nov. 2009 and Jan. 2010, April 2010 and July 2010. Your experiences may vary. Visit jdpower.com