BlueLibris to Launch New Mobile Monitoring Devices on AT&T Network

Pilot of New Consumer Device and Services to Commence in the Middle of the Year

Dallas, Texas, March 22, 2011
newsrelease


AT&T* today announced an agreement with BlueLibris to provide wireless connectivity for a personal monitoring device. The BlueLibris small wearable device allows real-time communication with an adult or child wearing the device through call-center capability.  BlueLibris plans to add, subject to any required regulatory approval, near real time monitoring of patient physical activity and physical information collected from other peripheral devices.  The BlueLibris device and platform will be designed to offer HMOs, PERS Vendors, hospitals, care organizations, fitness and medical device manufacturers and service companies the ability to rapidly deploy mobile monitoring services for their customers.

Inside the deceptively simple 3G device are the latest advances in ARM-based low-power microprocessors and micro-sensor technology together with simultaneous cellular voice and data connectivity. While focused on delivering a simple, intuitive consumer experience, BlueLibris’ intelligent solution gives an easy and cost-effective mobile monitoring capability.

The BlueLibris service is designed for multiple consumer segments. Seniors can use the device to stay mobile while still providing location and other information; parents can use the device to monitor the location of their children; healthcare organizations can use the device to locate patients and to offer near real time assistance outside of the traditional hospital walls; and fitness enthusiasts can also use the device to track and share real time distance and physiological measurements.

“Providing a wireless connection to the BlueLibris device is a practical and affordable solution that makes sense for multiple segments, including parents who want to seamlessly monitor the whereabouts of their young children” said Glenn Lurie, president of emerging devices, resale and partnerships, AT&T.

“AT&T is again breaking new ground with innovative devices and services. Consumer-focused, mobile, wearable monitoring will enable care organizations to strengthen their relationship with their subscribers” said Ram Fish, CEO of BlueLibris.  “We’re excited to work with AT&T as we introduce new methods for monitoring and providing better care.”

“Continuous monitoring of activity and health is going to be a pervasive part of our lives, and ARM low-power processors are the cornerstone of these services,” said Ian Drew, Executive Vice President of Marketing, ARM.  “The combination of BlueLibris’ vertically integrated, consumer focused solution and AT&T’s vast mobile broadband network is an opportunity to improve patient and consumer standards of living with life enhancing healthcare services.”

For more information, visit www.bluelibris.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

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About BlueLibris
BlueLibris is a Silicon Valley startup that is building a mobile health, safety and communications solution. The solution can connect care organizations with their members in a simple, instantaneous and secure way, allowing the real-time sensing of health information, the automatic monitoring of user location and activity, and simultaneous voice communication with users. Founded by a group of mobile industry veterans, BlueLibris’s unique DNA of mass market consumer focus combined with mobile technology expertise enables them to offer innovative and cost effective mobile health and safety solutions.