AT&T Introduces the AT&T Mobile Protection Pack, a First-of-its-Kind Offer to Replace, Support, and Locate Your Mobile Device

Mobile Protection Pack features Mobile Insurance, Enhanced Support and Mobile Locate

Dallas, Texas, March 31, 2011
newsrelease


AT&T* today announced the availability of the new AT&T Mobile Protection Pack, providing comprehensive protection and service support for several devices in AT&T’s mobile phone portfolio. The new package, available for $9.99 a month, combines two existing AT&T services - Mobile Insurance and Enhanced Support - along with the new Mobile Locate app, offered exclusively as part of the protection pack.

“This package is designed with the customer and their wireless support needs in mind,” said Mark Collins, senior vice president, Voice and Data Products, AT&T Mobility and Consumer Markets. “Now concentrated in one service package, customers have a more convenient, affordable and seamless way to protect and manage their wireless device.” 

AT&T Mobile Protection Pack combines the following services:

Mobile Insurance.  Formerly Wireless Phone Insurance, Mobile Insurance provides replacement for approved claims involving loss, theft, accidental damage, liquid damage, or mechanical and electrical failure after the manufacturer’s warranty expires.  Customers can sign up within 30 days of service activation or device upgrade.

Enhanced Support. Customers can take advantage of direct live support (via phone or web chat) for device setup, plus general “how to” help and ongoing troubleshooting assistance. Customers can also grant the service agent permission to remotely access a capable device and/or customer’s computer via a secure connection to help manage account and device needs.

Mobile Locate.  Available exclusively within the AT&T Protection Pack, Mobile Locate allows users to remotely locate, lock or sound an alarm on their missing phone via the Mobile Protection Pack website. Compatible phones must be powered-on and be within an AT&T coverage area. Highlights include:  

  • Locate missing phone in real-time. Customers can locate their phone in real time, plus retrieve the last five locations of the device, including turn-by-turn directions to each of the locations.
  • Sound an alarm. An alarm on the device can be activated, even if the phone is on silent or vibrate. The alarm will sound for three minutes unless turned off by the customer.
  • Secure data by remotely locking the phone. Customers have the ability to remotely lock the phone if lost. If the phone is found, customers can simply enter a unique pin to unlock the phone.

To enroll in and learn more about the AT&T Mobile Protection Pack, customers can call 866-MOBILITY or visit www.att.com/mobileprotectionpack.

Mobile Insurance is available separately for $4.99 per month per enrolled mobile number. Enhanced Support is also available separately for $9.00 per month per enrolled mobile number.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

Customers must enroll in AT&T Mobile Protection Pack within 30 days of activation date or device upgrade date. Existing Mobile Insurance customers can upgrade to the Mobile Protection Pack at any time. Both Mobile Insurance and Enhanced Support are available as standalone products, however Mobile Locate is only available as part of the Mobile Protection Pack. If the customer is enrolled in Mobile Protection Pack and decides to drop Mobile Insurance, both Enhanced Support and Mobile Locate will also be dropped. However, the customer can still purchase Enhanced Support separately for $9.00 per month per enrolled number. Mobile Locate is available on select phones. All features may not work on all devices. Visit att.com/mobileprotectionpack for more information.

Mobile Insurance: A nonrefundable deductible of either $50 or $125 applies, depending upon the device model for each approved claim. Claims may be fulfilled with a new or remanufactured device. Customers are allowed 2 claims within any consecutive 12 months with a maximum device value of $1,500 per occurrence. Customers can cancel the optional coverage at any time and receive a prorated refund of unearned premium. Mobile Insurance is insurance underwritten by Continental Casualty Company, a CNA company (CNA), and administered by Asurion Protection Services, LLC (in California, Asurion Protection Services Insurance Agency, LLC, CA Lic. #OD63161. In Puerto Rico, Asurion Protection Services of Puerto Rico, Inc.) a licensed agent of CNA.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

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