AT&T* and Music Choice® today announced the addition of Music Choice to the AT&T U-verse® TV channel lineup through a unique TV application. SWRV™— the first 24/7 interactive music video network that put viewers in control — is also now available on U-verse TV.
The Music Choice app allows you to easily choose from 46 Music Choice stations, and listen to the music you want, 24 hours a day, commercial free. Instead of manually scrolling through numerous music stations, U-verse TV U200 and above customers can now conveniently access all of their Music Choice stations on a single interactive app available on channel 500 at no additional charge. The Music Choice app replaces URGE music channels in the U-verse lineup.
In addition, U-verse TV customers can now access SWRV, the first 24/7 interactive music network that puts the viewer in control. SWRV offers a full schedule of interactive programs, including SWRV™ Takeover, which lets the viewer create their own playlist consisting of three videos to become the ultimate VJ. Additionally, as the videos are playing, other viewers are encouraged to comment on how good the VJ is. SWRV is available on U-verse TV to U200 and above customers on channel 501 and in HD on channel 1501.†
“Our new Music Choice app is the latest example of how we’re able to give customers a new and better way to enjoy and experience their favorite content on U-verse TV,” said Dan York, president of content, AT&T. “The addition of Music Choice and SWRV allows us to deliver an interactive music experience unmatched by other providers.”
“We are excited to bring interactive music services to AT&T U-verse customers,” stated Dave Del Beccaro, President and CEO of Music Choice. “With SWRV and the interactive Music Choice app, customers can do much more than choose their favorite music. On SWRV viewers not only control which video airs next but can also easily appear on the network by uploading video from their mobile devices and computers. We are pleased to work with AT&T to bring these advanced services to customers.”
Music Choice On Demand will be available to U-verse customers later this year, and offers the latest videos and original shows featuring today’s biggest artists, when you want them.
AT&T U-verse gives customers innovative apps that bring their TV, home phone and wireless services together. For example, U-verse Mobile lets customers manage recordings, as well as watch hit TV shows on qualifying smartphones, and with our YP.COM TV app, customers can search for local business information on their U-verse TV screen and send the call to their home or wireless phone with the click of their remote.
AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. Now AT&T U-verse TV ranks “Highest in Customer Satisfaction in the North Central, South and West Regions,” according to the J.D. Power and Associates 2010 Residential Television Service Provider Satisfaction StudiesSM. For additional information on AT&T U-verse — or to find out if it’s available in your area — visit AT&T U-verse.