AT&T Building Most Advanced Mobile Broadband Experience in Greater Jacksonville, Announces 2011 Network Upgrade Plans

AT&T to Expand Backhaul in 2011 in Greater Jacksonville to Enable 4G Speeds, Increase Mobile Broadband Capacity, Upgrade Hundreds of Cell Sites

Jacksonville, Florida, April 01, 2011
newsrelease


AT&T*, building on its strong 2010 record of network accomplishments, today announced network improvement plans designed to enable 4G speeds** and enhanced reliability to Greater Jacksonville and surrounding communities in 2011.  The wireless network enhancement plans are part of AT&T’s planned $19-billion investment in its wireless and wireline networks and other capital projects in 2011.

Marshall Criser, president, AT&T Florida, says AT&T plans the following network improvements in the Greater Jacksonville area in 2011:

  • Deploying enhanced backhaul connections to over 120 cell sites to enable 4G speeds
  • Installing about three new cell sites to improve network coverage around the city
  • Adding spectrum carriers to over 170 cell sites to support more traffic
  • Deploying Distributed Antenna System (DAS) networks at  high-traffic venues such as local hotels and arenas to enhance network coverage

“Our story is getting even better for Jacksonville and Florida,” Criser said. “Our recently announced agreement to acquire T-Mobile USA represents a great deal for customers and a major commitment to strengthen and expand our network. In fact, this deal, if approved, means that we’ll be able to expand the next generation of mobile broadband – 4G LTE – from our current plan of 80 percent of the U.S. population to 95 percent.”

Criser said the T-Mobile acquisition provides a fast, efficient and certain solution to the impending wireless exhaust situation facing both companies while adding cell towers.  Additional towers mean additional capacity which means fewer dropped calls.   “We’ll be able to provide better voice quality and data performance to our customers,” he said.

Criser said AT&T invested nearly $300 million in its Greater Jacksonville wireless and wireline network from 2008 through 2010 as part of its commitment to superior service in the area.

This year’s plans build upon the improvements AT&T completed in 2010 to strengthen the Greater Jacksonville area mobile broadband network, including:

  • Installing a new cell site to provide enhanced coverage and capacity at the St. Augustine Airport, as well as along U.S. 1 in Jacksonville.
  • Adding spectrum carriers to 97 cell sites.
  • Deploying DAS networks at four venues to enhance capacity and coverage for area businesses and local sports fans.

The nation’s fastest mobile broadband network is getting faster with 4G.  A key planned upgrade for 2011 is deployment of enhanced backhaul connections to more than 120 cell sites in Greater Jacksonville to enable 4G speeds.  Backhaul connections carry traffic between cell sites and AT&T’s nationwide network.  Enhanced fiber-optic and ethernet backhaul connections expand capacity many times over, and enable additional expansion in the years to come.

“We’re investing in our Jacksonville network to help AT&T customers take advantage of the numerous capabilities of their wireless devices,” Criser said. “This year, we’re committed to providing best-in-class wireless voice service to our customers, and we’re backing that up with the right investments.”

The investments made in the Jacksonville area wireless and wireline networks are part of the more than $2.8 billion AT&T invested from 2008-2010 across Florida, Criser said.

“No one has fewer dropped calls in Jacksonville than AT&T.  As part of the Jacksonville community, we’re always looking for new opportunities to provide an enhanced customer experience and our investment in the local wireless network is just one way to accomplish this,” noted Rich Guidotti, vice president and general manager, AT&T North Florida.

AT&T’s advanced network provides several important advantages for customers.  Unlike some competitors, AT&T’s mobile-broadband network provides customers with the ability to talk and surf at the same time. For instance, you can look up directions to an event while staying on the phone with your boss, or browse your favorite social media sites while chatting with a friend.  AT&T’s mobile broadband network also is up to 35 percent faster than our largest competitor’s CDMA-based network on average nationally

AT&T also provides access to voice service in more than 220 countries and data service in more than 200 countries.  AT&T’s largest competitor’s CDMA-based devices work in fewer than 45 countries.  Business Traveler magazine recently named AT&T as having the “Best Mobile Coverage in the World” – the fourth time AT&T has received the distinction.

“AT&T is consistently among the top companies in the U.S. in terms of our capital investment and we’re committed to helping our customers right here in North Florida take advantage of the numerous capabilities of their wireless devices,” said Criser. 


John Peyton, mayor, City of Jacksonville, said AT&T’s significant investment to improve its network will further bolster Jacksonville’s reputation as a great place to live and work.

 “AT&T’s commitment to its customers and to this community are evident by this significant investment in network enhancements that will improve service for customers and enhance the community’s abilities to communicate during a time of crisis,” said Mayor Peyton. “Jacksonville is fortunate to have great corporate citizens, such as AT&T as part of our city.”

AT&T’s focus is delivering the nation’s most advanced mobile broadband experience, which includes delivering the benefits of mobile broadband networks, devices and applications. With the nation’s fastest mobile broadband network, AT&T provides accelerated mobile data speeds and simultaneous voice and data capabilities for an amazing wireless voice and data experience.  At the same time, AT&T offers a wide-ranging portfolio of smartphones and devices, with 20 4G devices planned for 2011, including a robust Android lineup.  And we’re driving development of wide-ranging mobile applications with three AT&T Foundry collaborative innovation centers planned for this year, as well as leadership in multiple initiatives to provide new tools for apps developers.

AT&T’s mobile broadband network is based on the 3rd Generation Partnership Project (3GPP) family of technologies that includes GSM and UMTS, the most widely used wireless network platforms in the world.

AT&T also operates the nation’s largest Wi-Fi network*** with more than 24,000 hotspots in the U.S. and access to more than 135,000 hotspots globally through roaming agreements. Most AT&T smartphone customers get access to our entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesn’t count against customers’ monthly data plans.

For more information about AT&T’s coverage in Jacksonville or anywhere in the United States, consumers can visit the AT&T Coverage Viewer. Using the online tool, AT&T customers can measure coverage quality from a street address, intersection, ZIP code or even a landmark.

For updates on the AT&T wireless network, please visit the AT&T network news page.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**4G speeds delivered by HSPA+ with enhanced backhaul.  Available in limited areas.  Availability increasing with ongoing backhaul deployment. Requires 4G device. Learn more at att.com/network.  Actual speeds experienced will vary and depend on several factors, including device, location, capacity, facilities, and other conditions.

***Largest based on company branded and operated hotspots. Access includes AT&T Wi-Fi Basic.  A Wi-Fi enabled device required. Other restrictions apply. See www.attwifi.com for details and locations.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

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Cautionary Language Concerning Forward-Looking Statements
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