AT&T U-verse TV Customers Nationwide Can “Choose Their Own Camera Angle” with Chicago Cubs Multiview

Dallas, Texas, May 10, 2011
newsrelease


AT&T*, WGN America, and WGN-TV are giving Chicago Cubs fans across the country a chance to sit in the director’s seat and control how they watch the team compete at Wrigley Field.

AT&T U-verse® TV today announced the nationwide launch of Chicago Cubs Multiview, an interactive TV app that lets U-verse customers view up to four different camera angles of the Chicago Cubs home games at one time, choosing from the main WGN America game broadcast and six alternate camera angles. The app was popular with Chicago viewers last season, and this is the first time AT&T has made multi-camera angle functionality available to U-verse TV customers nationwide.

“Last season, our Chicago U-verse TV customers loved having the power to choose how they watch every pitch and home run with the Chicago Cubs Multiview,” said Dan York, president of content, AT&T. “We’re proud to work with WGN and WGN America to deliver this functionality to U-verse TV customers nationwide this year. The app shows the tremendous possibilities that our advanced U-verse TV service and network can deliver, putting viewers in control of which camera angle they watch.”

With Chicago Cubs Multiview, you can choose which of the seven channels is the main picture, and easily select and record any Chicago Cubs channel from within the app. The alternate camera angles are set up for each home game above home plate, third base, first base and center field. 

“Having Multiview extend nationally in U-verse homes is one more way to enjoy our Cubs telecast,” said Julio Marenghi WGN America’s Executive Vice President/General Manager. “We are proud to partner with AT&T to provide fans this enhanced viewing experience.”

For no extra charge, Chicago Cubs Multiview will be available to all U-verse TV customers subscribing to U100 and above on channel 780 and also on 1780 (HD) for customers with HD access**. The app is available for the majority of Chicago Cubs home games that air on WGN-TV and WGN America for the rest of this season, starting with the St. Louis Cardinals vs. Chicago Cubs game on Tuesday, May 10, at 7 p.m. Central.

"We're very excited to offer Cubs fans across the country the opportunity to select their camera angles during all of our home games on WGN America and WGN TV," said Wally Hayward, executive vice president, chief sales and marketing officer, Chicago Cubs. “The AT&T U-verse technology puts our fans in the director’s seat to control their viewership experience throughout the game.”

AT&T introduced the award-winning Multiview app in fall 2009, and launched the My Multiview app in June, which lets customers choose and watch up to four of their favorite channels at once on their TV screen. Customers also enjoy Sports Multiview, Kids Multiview and News Multiview at no extra cost as part of every package.

AT&T U-verse TV uses 100-percent Internet Protocol (IP) technology, which allows AT&T to deliver advanced interactive apps such as Multiview and multiple camera angles.

AT&T U-verse TV includes many features that improve the game-watching experience for any sports fan, including Total Home DVR, which lets you watch and manage recordings from a single DVR on any connected TV in the house; access to an extensive High Definition (HD) channel lineup with more than 160 HD channels and growing; fast channel change, which lets you channel surf without the delay experienced on other digital TV services; picture-in-picture browse capability that lets you preview games on other channels; and the ability to follow your favorite sports teams through the AT&T U-bar.

AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. Now AT&T U-verse TV ranks “Highest in Customer Satisfaction in the North Central, South and West Regions,” according to the J.D. Power and Associates 2010 Residential Television Service Provider Satisfaction StudiesSM. For additional information on AT&T U-verse — or to find out if it’s available in your area — visit AT&T U-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Access to HD service requires additional technology access fee.

About WGN America
WGN America is a broad entertainment network and destination for audiences across America. Part of Tribune Broadcasting Company, WGN America (also available in HD) is nationally distributed via cable, satellite and telco with entertainment programming consisting of cable exclusives, first-run programs, blockbuster movies and live sports. For program schedules or additional information please visit www.wgnamerica.com.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

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© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Geographic and service restrictions apply to AT&T U-verse. Call or go to www.att.com/uverse to see if you qualify.

AT&T U-verse TV: Residential customers only. Prices, programming and offers subject to change without notice. A one-time TV service activation fee of $29 applies. Multiviews: Channels/content available for viewing in Multiview are based on TV package and additional programming purchased. My Multiview: A limited number of HD channels is not supported for display within My Multiview. Total Home DVR: Total Home DVR functionality is available on up to 8 TVs, and requires a receiver for each additional TV at $7/mo. U-bar: AT&T U-verse High Speed Internet Account required.

AT&T U-verse received the highest numerical score among television service providers in the North Central, South and West regions in the proprietary J.D. Power and Associates 2010 Residential Television Service Satisfaction StudySM. Study based on 28,489 total responses from measuring 12 providers in the North Central region (IL, IN, MI, OH, WI), 13 providers in the South (AL, AR, FL, GA, KS, KY, LA, MS, MO, NC, OK, SC, TN, TX), and 10 providers in the West (AZ, CA, CO, ID, IA, MN, MT, NE, NV, NM, ND, OR, SD, UT, WA, WY) and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in Nov. 2009 and Jan. 2010, April 2010 and July 2010. Your experiences may vary. Visit jdpower.com.