AT&T Keeps Stanford University Athletics Fans Connected with AT&T Wi-Fi and Advanced Mobile Apps
Cardinal Fan Experience to Include Expanded Wireless Network, AT&T Wi-Fi, Enhanced Mobile Broadband Connections and Mobile Applications
Palo Alto, California, May 19, 2011
AT&T* and Stanford University Athletics today announced a five-year agreement for expanded wireless and broadband connectivity at nine Stanford University Athletics venues offering fans an enhanced wireless network, AT&T Wi-Fi, and advanced mobile applications that will help enrich the fan’s game-day experience. Fans can now use advanced wireless devices to check scores, access video, watch instant replays, post to social networking sites, or upload photos to friends while enjoying the live game experience and cheering on the Cardinal.
Stanford University is one of the first university campuses to bring AT&T Wi-Fi to all of its athletic venues. AT&T Wi-Fi will be available at Stanford Stadium, Maples Pavilion, Avery Aquatics Center and other venues as part of a new agreement with AT&T, an industry pioneer in Wi-Fi with the nation’s largest Wi-Fi network.**
“We’re excited about our relationship with AT&T, a great supporter of Stanford Athletics. We are eager to rollout our new mobile applications and AT&T Wi-Fi as we seek to provide our fans with an enhanced and personalized game-day experience,” said Bob Bowlsby, The Jaquish and Kenninger Director of Athletics at Stanford University. “We also want to recognize Cisco, another great ally of Stanford Athletics for its support in this innovative Wi-Fi technology initiative.”
As students and fans increasingly rely on their mobile device a greater number of Cardinal fans are connecting while watching Stanford sporting events. Now, it’s easier for fans to upload photos and access their favorite entertainment and social network sites while in Stanford venues by connecting their WI-Fi enabled device to a Wi-Fi network that is publicly accessible at no additional cost.
Fans will gain access to the AT&T Wi-Fi network at Stanford Athletics venues when they connect with any Wi-Fi enabled devices. With select Wi-Fi-enabled AT&T smartphones, they can easily connect to the AT&T Wi-Fi network without any setup or log-in required, through an auto-authentication process.
“From a single phone call to the most advanced data download, we’re committed to giving our customers the best network possible, and our alliance with Stanford Athletics has allowed us to build a robust combination of both the AT&T Wi-Fi and wireless network to do just that,” said Terry Stenzel, Northern California vice president and general manager, AT&T. “We’re excited for the large crowds and the major events coming to the Stanford venues. Our investments in the local wireless network and the new Wi-Fi at Stanford Athletics venues are just more examples of our commitment to providing the best wireless experience in Northern California.”
AT&T’s network will provide Cardinal fans with access to in stadium, customized mobile apps, including Live In-Stadium instant replay on their mobile devices, interactive games and stadium guide, events, team information and news. Cardinal fans will be able to access real-time game and player stats and video, promotional offers, integrated social networking and location-based services (LBS) and more. These new advanced applications for Cardinal fans enable them to access information 24/7 outside of the stadium as well as coordinate ‘watch parties’ with friends.
The AT&T Advanced Mobility Solutions group is working with the leading sports and stadium vertical associations at the professional and collegiate level to drive value-creation for fans, corporate sponsors, students, alumni as well as attract new fans and sponsors through building world-class mobile applications. AT&T worked with Stanford University principals to share best practices and trends, as well as define, design, deploy, and support its mobile application requirements.
AT&T’s mobile broadband network is based on the 3rd Generation Partnership Project (3GPP) family of technologies that includes GSM and UMTS, the most widely used wireless network platforms in the world. AT&T has the best international coverage of any U.S. wireless provider, providing access to voice service in more than 220 countries and data service in more than 200 countries. AT&T also offers voice and data roaming coverage on more than 135 major cruise ships, as well as mobile broadband services in more than 130 countries.
For more information about AT&T’s mobile broadband coverage in Palo Alto or anywhere in the United States, consumers can visit http://www.wireless.att.com/coverageviewer/. This online tool can measure the quality of coverage based on a street address, intersection, ZIP code or even a landmark.
AT&T also operates the nation’s largest Wi-Fi network** with more than 24,000 hotspots in the U.S. and provides access to more than 135,000 hotspots globally through roaming agreements. AT&T customers with a qualifying smartphone, 3G LaptopConnect, and high speed Internet plans get access to our entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesn’t count against customers’ monthly data plans.
** Largest based on company branded and operated hotspots. Access includes AT&T Wi-Fi Basic. A Wi-Fi enabled device required. Other restrictions apply. See www.attwifi.com for details and locations.
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