AT&T, Samsung and Four-Time Grammy Award-Winner Keith Urban Announce Exclusive 'Get Closer 2011' World Tour Sponsorship

Dallas, Texas, June 09, 2011
newsrelease


AT&T1 and Samsung Telecommunications America (Samsung Mobile) today announced their sponsorship of four-time Grammy Award-winner Keith Urban’s highly anticipated ‘Get Closer 2011 World Tour.' The agreement includes AT&T and Samsung’s naming as the presenting sponsor and Urban’s endorsement of the Samsung Infuse™ 4G2 smartphone, exclusive to AT&T customers.

The collaborative sponsorship gets underway when Urban debuts the North American leg of his ‘Get Closer 2011 World Tour’ on June 16 in Biloxi, Mississippi.  The tour, which concluded an Australian run in April, will include more than fifty concerts.

Keith Urban fans will be able to follow the tour as Urban will record vignettes of life on the road on his Samsung Infuse 4G and post them to http://www.keithurban.net/. At concerts, in each arenas concourse, fans will have the opportunity to appear in a video and photo with Keith Urban via green screen technology and share their experience with friends instantly via email, Facebook or Twitter. Additionally, brand ambassadors will be roaming throughout concerts to capture photos of fans using the camera on the new Samsung Infuse 4G smartphone. Fans will be able to receive their photos instantly via email so that they can share with friends and post to their social media sites.

“The way I look at what we do on the road is that we create an environment that brings people together,” said Urban. “Singles, couples, friends, families, total strangers, all coming together to share the music, the moment and the experience. That’s what a live concert is all about to me.  AT&T and Samsung are doing the same thing, connecting people and giving them the chance to share all of this magic with one another. So for me, it’s not only a natural fit, but an honor to have AT&T and Samsung partner with us and help bring this Get Closer 2011 tour to life!”

“We seek to reward our customers’ loyalty with exclusive opportunities and content, connecting them with the music and artists that matter most to them,” said Jeff Bradley, senior vice president, Devices, AT&T Mobility and Consumer Markets. “This is more than a sponsorship, it’s a chance to connect our fans to the hottest star in country music and we couldn’t be more excited.”

“Keith Urban’s ‘Get Closer 2011 World Tour’ reaches consumers all over to bring people together – we’re thrilled to be a part of this and engage with Keith’s fans,” said Paul Golden, Chief Marketing Officer, Samsung Telecommunications America. “Samsung has always helped connect people and this endorsement helps share great products, such as the Infuse 4G, that help people stay in touch whether attending a concert together or on the other side of the country.”

Samsung Infuse™ 4G

AT&T and Samsung Mobile announced the release of the Samsung Infuse 4G last month.  Exclusive to AT&T customers, the Samsung Infuse 4G is the nation’s thinnest 4G smartphone, which features not only the largest screen (at 4.5 inches) in AT&T’s smartphone lineup, but the largest touch screen on any Samsung phone.  It also includes an 8-megapixel camera/camcorder with auto-focus and flash that shoots HD video.3  Preloaded apps include Samsung Media Hub, U-verse Mobile4, U-verse Live TV and a special version of Angry Birds.

1AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

2 4G speeds delivered by HSPA+ with enhanced backhaul. Available in limited areas. Availability increasing with ongoing backhaul deployment. Requires 4G device. Learn more at att.com/network. 4G used in connection with the Samsung Infuse product name refers to the fact that the Infuse is capable of operating on AT&T’s HSPA+ network with enhanced backhaul.

3 Playback on phone in HD-like quality only

4 AT&T U-verse® Mobile: Pay-per-month download and watch capability available for select shows and requires select smartphones, Wi-Fi connection, and monthly subscription fee. Downloaded shows are available for viewing for limited time periods. Standard data charges may apply. AT&T U-verse Live TV requires compatible device, eligible data plan, and mobile broadband service. Service not available in all areas. Programming subject to blackout restrictions. Download and watch capability available for select content, requires Wi-Fi connection and is available for viewing for limited time periods.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Samsung Telecommunications America, LLC
Samsung Telecommunications America, LLC, a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, please visit www.samsungwireless.com.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of (US) $116.7 billion. Employing approximately 157,700 people in 185 offices across 65 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT- LCDs. For more information, please visit http://www.samsung.com.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

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