AT&T1 and Samsung Telecommunications America (Samsung Mobile) today announced their sponsorship of four-time Grammy Award-winner Keith Urban’s highly anticipated ‘Get Closer 2011 World Tour.' The agreement includes AT&T and Samsung’s naming as the presenting sponsor and Urban’s endorsement of the Samsung Infuse™ 4G2 smartphone, exclusive to AT&T customers.
The collaborative sponsorship gets underway when Urban debuts the North American leg of his ‘Get Closer 2011 World Tour’ on June 16 in Biloxi, Mississippi. The tour, which concluded an Australian run in April, will include more than fifty concerts.
Keith Urban fans will be able to follow the tour as Urban will record vignettes of life on the road on his Samsung Infuse 4G and post them to http://www.keithurban.net/. At concerts, in each arenas concourse, fans will have the opportunity to appear in a video and photo with Keith Urban via green screen technology and share their experience with friends instantly via email, Facebook or Twitter. Additionally, brand ambassadors will be roaming throughout concerts to capture photos of fans using the camera on the new Samsung Infuse 4G smartphone. Fans will be able to receive their photos instantly via email so that they can share with friends and post to their social media sites.
“The way I look at what we do on the road is that we create an environment that brings people together,” said Urban. “Singles, couples, friends, families, total strangers, all coming together to share the music, the moment and the experience. That’s what a live concert is all about to me. AT&T and Samsung are doing the same thing, connecting people and giving them the chance to share all of this magic with one another. So for me, it’s not only a natural fit, but an honor to have AT&T and Samsung partner with us and help bring this Get Closer 2011 tour to life!”
“We seek to reward our customers’ loyalty with exclusive opportunities and content, connecting them with the music and artists that matter most to them,” said Jeff Bradley, senior vice president, Devices, AT&T Mobility and Consumer Markets. “This is more than a sponsorship, it’s a chance to connect our fans to the hottest star in country music and we couldn’t be more excited.”
“Keith Urban’s ‘Get Closer 2011 World Tour’ reaches consumers all over to bring people together – we’re thrilled to be a part of this and engage with Keith’s fans,” said Paul Golden, Chief Marketing Officer, Samsung Telecommunications America. “Samsung has always helped connect people and this endorsement helps share great products, such as the Infuse 4G, that help people stay in touch whether attending a concert together or on the other side of the country.”
Samsung Infuse™ 4G
AT&T and Samsung Mobile announced the release of the Samsung Infuse 4G last month. Exclusive to AT&T customers, the Samsung Infuse 4G is the nation’s thinnest 4G smartphone, which features not only the largest screen (at 4.5 inches) in AT&T’s smartphone lineup, but the largest touch screen on any Samsung phone. It also includes an 8-megapixel camera/camcorder with auto-focus and flash that shoots HD video.3 Preloaded apps include Samsung Media Hub, U-verse Mobile4, U-verse Live TV and a special version of Angry Birds.