AT&T Announces Strategic Agreement with Zynga; Deal to Bring World Class Mobile Games and Customized Content to Millions of AT&T Customers

Dallas, Texas, June 29, 2011
newsrelease


AT&T* today announced an agreement with social games developer Zynga, designed to bring the very latest in mobile social gaming to AT&T’s millions of wireless customers. Popular games such as Words with Friends and Zynga Poker, plus customized content, will be featured for download on AT&T’s shelf in Android Market later this year.

The agreement is the first of its kind between Zynga and a U.S. wireless carrier.

AT&T customers will find customized content available within online and mobile social games, plus benefit from free credits in select games and Zynga giveaways at AT&T sponsored events. As part of the relationship, AT&T will work closely with Zynga to optimize the mobile gaming experience for AT&T customers. Having already tested several games across a range of AT&T Android devices, the companies will continue to explore ways to extend device battery life during game play, as well as improve network efficiency for playing.

“We’re excited to be the first wireless carrier to collaborate with Zynga,” said Ted Woodbery, vice president of wireless data, voice and ancillary services for AT&T Mobility and Consumer Markets. “Speed enhances playing experience on mobile. This agreement combines the nation’s fastest mobile broadband network with a clear leader in mobile social games, ultimately bringing more value to our wireless customers’ playing experience.”

“Zynga strives to provide the best mobile social game experience for our players wherever and whenever they want so our partnership with AT&T will offer an exciting and easy way to access our popular mobile games,” said David Ko, Senior Vice President of Mobile for Zynga.  “We are looking forward to working with AT&T with this unique partnership that will truly benefit our players.”

The agreement builds on the growing popularity of mobile social games, with twenty percent of the U.S. population having played a social networking game in the last three months**.  

 Terms of the agreement were not disclosed.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**NPD Group, August 2010

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