Fans of Band blink-182 Treated to Exclusive, Behind the Scenes Experience, Courtesy of AT&T

Dallas, Texas, August 04, 2011
newsrelease


The wait is over. After an eight year hiatus – blink-182 is back and ready to get up close and personal, giving fans a chance to:

  • Travel alongside the band for several tour stops
  • Participate in a live chat with band members
  • Win prizes such as VIP concert tickets and merchandise
  • Receive daily updates from the tour via a fan-penned blog
  • And more… 

AT&T* has teamed up with blink-182 as the band’s new single “Up All Night” hits the charts –leading up to the official release of their album, “Neighborhoods,” available September 27. Using the dedicated blink-182 tab on AT&T's Facebook page, fans can access special content from the band’s 2011 Honda Civic Tour, throughout which blink-182 will be using the HTC Status™ to post daily updates. 

“We are looking forward to returning to the stage and bringing some amazing new music to our loyal fanbase,” said blink-182. “Since our last tour and album in 2003, social media has become such a critical part of day-to-day life – from checking in on our families from the road – to connecting with friends and fans in a highly interactive way. With AT&T’s support, via the HTC Status™ and Facebook programs, this tour is really going to deliver the most in-depth experience for our fans.”  

Details around unique opportunities to engage include:

  • On the Road with blink-182 – A national search to identify a young, creative multimedia storyteller to join a production team and go on the road with blink-182. The winner will document the inner-workings of the tour, interviewing the band along the way and recording a performance – all while getting paid. To learn more and apply, visit the blink-182 tab. AT&T and Wayfinder.TV, a youth documentary production program founded by Dragonfruit Studios, are providing this opportunity.
  • The “blink-182 Film Festival You Didn’t Know You Entered” – Fans who have made a YouTube video set to blink-182 music may soon find themselves in the band’s newest video for “Up All Night.” After an online search of over 14,000 videos of user-generated content, several were selected to create the ultimate mashup compilation. Using these fan videos, Tom DeLonge and Mark Hoppus are also hosting an online ‘awards show’ recognizing their favorites with comical superlatives such as, “Video with the Best Use of Dad’s Bank Account.” The mashup video and awards footage will be released this week. 
  • blink-182 and U-verse – Coming this fall, AT&T U-verse® will create a multi-screen experience for fans giving them access to videos and performance highlights from the 2011 Honda Civic Tour.
HTC Status, Best Buy and blink-182

Best Buy shoppers who purchase a HTC Status™ will receive a custom blink-182 mobile application, preloaded with the band’s new single, two exclusive live tracks, a photo gallery and additional footage. The mobile application will update to include the full-length album, “Neighborhoods,” this fall. 

The HTC Status™ is available in AT&T stores and online at att.com for $49.99 after a two-year contract. (Minimum $15 data plan required.)  Also available in Best Buy stores as well as Best Buy Mobile standalone stores and BestBuy.com. Best Buy features an exclusive white and mauve edition of the phone. (Minimum $15 data plan required).

For more information on AT&T, please visit http://www.att.com/. For more information on blink-182, please visit www.blink182.com or www.hondacivictour.com

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

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