SimpleView from AT&T and SundaySky
Your Next Account Statement: A Video Just for You
Overview
For websites, having personalized video is key to keeping site visitors interested and engaged, driving page views and increasing customer interaction. Moreover, research has shown that enabling video on websites leads to a more positive web experience. However, it can be expensive and complicated for web publishers to produce video for their sites.
SundaySky aims to change this by providing a revolutionary platform that makes video production simple by automatically generating customized videos based on pre-made templates using the website's existing data. This means that customers will see a video made just for them. In fact, AT&T is using this technology in their prototype of SimpleView, which provides customized video billing statements for AT&T U-verse® customers.
About SundaySky and SimpleView
SundaySky enables web publishers to quickly, easily, and cost-effectively infuse their websites with customized video clips. And because the SundaySky platform pulls content from website repositories, the videos it generates are always up to date, personalized, and high quality. Once a video template is created using SundaySky technology, videos based on that template are dynamically rendered using customer-specific data.
For the SimpleView video project, AT&T U-verse® pilot customers received a personalized, interactive video bill that explains each bill element and unique charge on the monthly statement using clear visuals and voiceover speech that addressed the customer by name. Among the pilot customers, SimpleView led to greater customer understanding of monthly statements, more satisfied customers, and lower volume of calls to AT&T customer care representatives.
About SundaySky and the AT&T Foundry™
SundaySky was selected as an AT&T collaborator during a "Fast Pitch" session in October 2010 at the AT&T Foundry™ in Ra'anana, Israel. Fast Pitch sessions are part of AT&T's innovation strategy, where companies and developers pitch their ideas to AT&T executives and the most promising ideas are invited to work within the AT&T Foundry™ collaborative environment.
AT&T's collaboration with SundaySky demonstrates how quickly a great technology can be fast-tracked to deliver valuable services for AT&T customers. In fact, SimpleView was piloted with AT&T U-verse® customers only five months after SundaySky made their first Fast Pitch presentation. SimpleView shows how AT&T's commitment to working with talented third parties is paying off.
The Future
SimpleView, built from SundaySky technology, could also allow AT&T to provide personalized videos to educate customers about new product offerings and promotions that are timely and tailored to the customers' needs.
