BlackBerry Smartphone Users Get Fast Access To Savings From Nearby Businesses; Updated YP(sm) App Available  

Popular local search app available for free on BlackBerry App World

Glendale, California, September 15, 2011
newsrelease


BlackBerry® smartphone users now have a powerful new way to find local businesses offering coupons and discounts, from a single app. The revamped YPSM app, now available on BlackBerry App World™ (www.blackberry.com/appworld), introduces a new local search experience that allows users to quickly find and share local businesses, as well as browse, save and redeem coupons and discounts from nearby merchants.

Developed from the ground up by AT&T Interactive, a leader in local search, the app addresses a diverse mix of users, from business professionals to busy on-the-go consumers using a wide range of BlackBerry smartphones. Users can download the app for free by searching for “YP” in BlackBerry App World.

Wrapped into a completely new user interface, BlackBerry smartphone users can explore features of the app including:

  • Browse thousands of nearby coupons and discounts in the new “Deals” feature
  • Quickly search nearby for a business, by type or name, with automatic detection of the user’s location
  • Choose from popular categories like restaurants, banks and gas stations
  • Save coupons, discounts and favorite businesses to “My Stuff” for easy access
  • Use the quick access menu, for fewer taps to call, see a map or get directions to a business
  • Share favorite businesses with friends via email

Connecting mobile consumers with local merchants

As consumers increasingly rely on their mobile device to navigate everyday life, the YPmobile® suite of products, including the YP SM app for BlackBerry, provides advertisers an effective way to reach potential customers when they are on the go and near the point of purchase.  Local businesses interested in connecting with mobile consumers across the YPmobile® suite of products and leading YP SM Local Ad Network, can learn more here.

About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc., is an industry leader in creating local search products that encourage consumers to discover and engage with local businesses across three screens - online, mobile, and IPTV. YP.com, AT&T Interactive's flagship web property, attracts over 30 million monthly online unique visitors. YP.com is also accessed by millions of users each month via the mobile web. AT&T Interactive consumer apps have a pre-activation presence or have been downloaded through digital app stores on over 40 million mobile phones . AT&T Interactive local search also offers people search through their AnyWho.com property which features both reverse phone lookup and white pages search. The YP Local Ad Network helps advertisers grow their business and distributes ads to a distinguished list of top publishers whose presence spans online, mobile and IPTV. AT&T Interactive's wide range of local ad products such as premium listings, performance-based advertising, and search engine marketing provides advertisers an opportunity to increase their presence among consumers who are looking for a local business. AT&T Interactive products are supported by over 5,000 media consultants from AT&T Advertising Solutions and other resellers. To learn more visit www.adsolutions.att.com. Keep tabs on YP products by liking YP on Facebook: www.facebook.com/YP or following @YP on Twitter.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

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© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited.

1Source: AT&T Interactive internal data, Aug. 2011

2Source: AT&T Mobility and AT&T Interactive internal data