AT&T AdWorks Online Audience Network Ranks among Top 5 Ad Networks, According to comScore

New ranking validates AT&T AdWorks' privacy compliant online scale in addition to audience targeting capabilities

Dallas, Texas, September 20, 2011
newsrelease


Leading digital research firm comScore has ranked AT&T AdWorks among the top five online ad networks, according to comScore’s latest Media Metrix report.  With its network of owned and operated web sites and partner inventory, AT&T AdWorks online audience network now ranks among the largest in the industry.

“AT&T AdWorks is committed to delivering valuable intelligence on aggregated and anonymous audience segments at scale on behalf of its advertiser clients,” said Greg McCastle, senior vice president of AT&T and head of AT&T AdWorks.

“We draw insights from over 100 million subscriber relationships to inform and bring value to advertising,” McCastle said. “Given our strong commitment to protecting the privacy of AT&T customers, we aggregate and anonymize this information to enable marketers to reach their desired audience across nearly 10 billion1 monthly mobile ad impressions and over 47 billion monthly display ad impressions.”

“AT&T AdWorks’ ability to deliver across a variety of platforms — display, mobile, tablets and television — combined with a higher level of intelligence across these platforms — distinguishes us in the current fragmented industry landscape,” said McCastle. 

AT&T AdWorks is committed to protecting the privacy of AT&T customers and its offerings focus on reaching audience segments based on non-personally identifiable and aggregate information. 

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. comScore Media Metrix Core Reports™ is the industry’s standard online audience measurement and media planning metric. Released monthly, Media Metrix Core Reports leverage comScore’s proprietary Unified Digital Measurement methodology, which incorporates both panel- and server-based measurement approaches to account for 100 percent of a site's audience. For more information on the Media Metrix Core Reports™, please visit: http://www.comscore.com/Products_Services/Product_Index/Media_Metrix_Suite/Media_Metrix_Core_Reports.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

1Based on AT&T AdWorks reported reach

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

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