newsrelease

AT&T DriveMode Update

Dallas, Texas, October 12, 2011

Did you know texting takes your eyes off the road for an average of 5 seconds? At 55 mph, that’s like driving the length of a football field completely blind.*

To reduce the temptation to text while driving, AT&T offers a simple – and free – mobile application, AT&T DriveMode – now available for its Android™ and BlackBerry® customers.

When downloaded and activated, AT&T DriveMode automatically sends a customizable reply to incoming texts – notifying the sender that the user is driving and unable to respond. The auto-response is similar to an “out-of-office” email alert.**

The app is now available at no charge to download through the Android Market, BlackBerry App World™ and AT&T AppCenter, with more supporting operating systems planned in the coming months.

AT&T’s anti-texting-while-driving mobile solution is part of the company’s broader “It Can Wait” campaign that aims to stigmatize texting while driving.

The AT&T DriveMode app stemmed from an idea that was originally submitted to The Innovation Pipeline (TIP), AT&T’s unique online crowd-sourcing tool that harnesses the creative talent of AT&T employees. Participants submit their ideas through an online platform, get feedback from others and secure funding for development of the program. AT&T DriveMode was voted one of the top ideas and was subsequently developed into today’s application.

HOW THE APP WORKS:

  • Once downloaded, customers can manually enable the app prior to driving, activating the auto-reply feature.

The app also provides the option to send calls directly to voicemail, and to send an auto-reply to incoming emails. When the app is turned off, user can view the calls, messages and e-mails as they normally would.

AT&T DriveMode also offers additional safety and convenience features, including:

  • The “Allow List” lets users select up to five contact numbers – such as roadside assistance and family members – to send and receive calls while the app is running.
  • 911 is always accessible with just a touch of a button, regardless of whether the app is turned on.
  • Music and Navigation settings allow one music and one navigation app to run while AT&T DriveMode is enabled.
  • By downloading the app, customers are also automatically taking AT&T’s “It Can Wait” pledge, joining the thousands who have made the commitment to not text while driving.
  • For more information and downloadable educational tools related to AT&T’s “It Can Wait” campaign, please visit: www.att.com/textingcanwait. 

*Virginia Tech Transportation Institute Research: www.vtti.vt.edu 

**Data and text messaging charges may apply for download and app usage. Standard messaging rates apply to auto-reply messages.  AT&T DriveMode is free to AT&T customers only. Compatible device required.

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