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UP™ by Jawbone® with MotionX® Technology Empowers You to Live a Healthier Life

An innovative first step in a mission to help people live better

San Francisco, California, November 03, 2011

Jawbone®, a leading innovator of products and services for the mobile lifestyle, today unveiled UP™, a revolutionary system that consists of a small wristband and an engaging iPhone® application that work together to track your daily activity, sleep patterns, and eating habits helping you live a healthier life. UP, originally previewed at TED Global, also integrates a social experience and open content platform to motivate you with personal and team challenges tailored to help you achieve your goals. 

Global health is on a disturbing and rapid decline: chronic lifestyle induced conditions such as heart disease, certain forms of cancer, and diabetes are now the leading cause of death in the US and many other parts of the world.  The World Economic Forum predicts the global costs of these non-communicable diseases will reach a staggering $47 trillion over the next 20 years. Research shows that simply moving more, improving sleep quality and eating healthier can help prevent most of these lifestyle diseases, yet lasting behavior change is often difficult to achieve. Further studies have however shown that when people are aware of and engaged in their health and can stay consistently involved, they are indeed able to become healthier.

"As the global health crisis mounted, we felt a strong sense of responsibility to see if we could leverage our resources, talents, and ecosystem to try and help make a difference,” said Hosain Rahman, Jawbone CEO and Founder. "UP is Jawbone's first step in giving people tools to become engaged as consumers of their own health. It's a complete system designed to integrate seamlessly into one's total lifestyle, 24 hours a day, not just the few times a week people may work out. We integrated MotionX® with our expertise in building sophisticated technology into small packages, which enabled us to craft a wearable and power-efficient band that beautifully disappears onto your body. And thanks to the success and adoption of the iPhone, millions of users already have beautiful displays and robust computing platforms in their pocket. We harness that amazing display with a fun, engaging iPhone app to bring the band to life. The result is a product experience that you will actually wear and love to keep using."

UP by Jawbone empowers people to live a healthier life in three key ways: Measure, Engage, and Act.

MEASURE YOUR DAILY PROGRESS

One of the most basic problems in accurately tracking activity is that the sensing device must be on you 24/7 in a form factor that you won’t forget, lose, or dislike wearing. The UP wristband features an amazingly sophisticated motion-tracking engine in an attractive, durable, and water-resistant design that seamlessly and unobtrusively integrates into all your daily activities and errands; in the gym, on the trail, with a cocktail dress or business suit, and even in the shower.

“The MotionX® engine inside the UP band is the result of years of technology development and innovation. MotionX is both extremely accurate and power-efficient, which is critical in delivering a 24/7 product experience small enough to wear," said Philippe Kahn, CEO and founder of Fullpower, developer of the MotionX technology.

The UP application for iPhone ties together the experience presenting a complete, holistic view of your health including your daily activity, how you are sleeping, and what you are eating in a quick, easy daily view called the ME screen.  Rotate your iPhone to landscape and reveal the “Lifeline”, which shows all your prior activities (eat, sleep, move) on a continuous timeline.  With the simple swipe of a finger, this unique and powerful interface allows you to see all your health activities as they relate to each other over time.

The UP system (wristband + app) helps you measure:

•      Activity – The band automatically measures and stores all aspects of your activity: steps, calories burned, distance, pace, and active vs. inactive time throughout the day. 

•      Sleep – The UP band's sophisticated motion engine automatically tracks all aspects of your sleep including hours slept, time to fall asleep, phases of sleep (deep vs. light) and overall sleep quality.

•      Eat – Capturing your meals in a photo journal is as easy as taking a photo with your iPhone. UP tracks where you’re eating, when you’ve eaten, and even asks how you feel after you’ve had time to digest your meal making it easy to identify how different foods affect you.

ENGAGE WITH YOUR FRIENDS

UP helps you stay engaged in reaching your health goals through a collection of friends and people you choose known as your Team.  Based on the concept of reciprocal motivation, the Team structure creates an environment where individual achievements can be shared with all members so users can cheer on, motivate or compete with their Team. The Team view gives you a snapshot of how each member is progressing towards their personal goals.

The UP app also features a unique Feed screen which gives you an up to date stream of information about all the things you and your friends are doing with respect to health.

With respect to sharing information and privacy, UP gives you easy to use and complete control over the data you want to share with your Team and others. You chose whether or not you want to share at all, if you want to share some things and not others or if you want to share everything – it is totally up to you.

NUDGED INTO ACTION

Throughout your day, UP subtly nudges you into action.  It starts with the silent vibration alarm built into the UP band, which wakes you at the best moment in your natural sleep cycle so that you get up feeling as refreshed as possible.  Similarly, you can set Get Up and Move reminders that subtly vibrate the UP band to alert you when you’ve been inactive after a time period you specify – it's an easy way to remember to keep moving.

Another unique feature of the UP system is the notion of health challenges.  Challenges are a simple way to discover and learn about health activities. They help you create a personalized plan of action to start living healthier by giving you a number of options to stay engaged and motivated to action. Challenges can be individual, competitive, or collaborative across any combination of the three categories of eat, sleep, or move. Built on an open platform, any member in the UP community can create a challenge for their team.  Additionally, UP members can join challenges from an ever-growing list of health professionals and organizations. 

“We think the magnitude of this health epidemic requires an entire community to affect real change and we are delighted to partner with leading innovators. There are so many great folks working on so many great ideas that we created our system as an open platform enabling health experts to connect with individuals in fun, engaging ways that have never been possible before,” continued Rahman. "We want users to find programs and challenges created by experts that are just right for them."

Jawbone has teamed up with the Alliance for a Healthier Generation, DailyFeats, GE Healthymagination, and 24 Hour Fitness, to create a variety of challenges UP users can sign up for at launch.

AVAILABLE ON NOVEMBER 6

The UP band comes in three sizes (small, medium, large) and seven colors (Dark Black, Dark Brown, Dark Red, Bright White, Bright Silver, Bright Red, Bright Blue) and will be available for $99.99 at att.com/jawboneup, Apple, AT&T, Best Buy and Target nationwide beginning November 6. Additionally, UP will be available at 24 Hour Fitness and other major global retailers and carriers later this year.

The UP application for iPhone is available today for FREE in the App Store. The UP wristband is required for the app.

For more information, images and product demos, please visit: http://www.jawbone.com/PR or follow @Jawbone on Twitter.

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