newsrelease

Frost & Sullivan Analysts Honor AT&T's Mobile Marketing Strategy

AT&T Receives Frost & Sullivan 2011 North American Product Line Strategy Award in Mobile Marketing

Dallas, Texas, November 21, 2011

 Need help navigating the complex landscape of mobile marketing? AT&T* delivers a variety of powerful services that can steer advertisers and marketers in the right direction, and today, the company’s efforts received industry acknowledgement.  AT&T received the Frost & Sullivan 2011 North American Product Line Strategy Award in Mobile Marketing**.

According to Frost & Sullivan analysts, “AT&T has emerged as the preferred provider of high-impact mobile marketing solutions.” The assessment took into account factors such as breadth of product line, impact on customer value and range of different industries served.

Strengths of AT&T’s portfolio include:

  • Wide variety of solutions, encompassing everything from mobile barcode platforms to location-based services
  • Convenient implementation processes, guided by AT&T’s knowledgeable mobility application consultants
  • Ease of using just one solution provider with a single billing system
  • Industry-specific offers that address the different needs of different customers

“Frost & Sullivan’s research indicates that no other mobile operator has such a comprehensive set of open, customizable and integrated mobile marketing solutions in the United States today,” wrote Vikrant Gandhi, Senior Analyst, Frost & Sullivan Next Generation Mobile & Wireless Group. “This is a clear differentiation for AT&T in the U.S. mobile marketing industry.”

**Frost & Sullivan, 2011 North American Product Line Strategy Award in Mobile Marketing, November 2011.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

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