New AT&T Interactive Reseller Program Extends Channel Reach -- SuperMedia is the First Premier Channel Partner to Join
SuperMedia's marketing consultants to offer YP.com ad products to local businesses
Glendale, California, December 12, 2011
AT&T Interactive and SuperMedia announced today an agreement for SuperMedia media consultants to offer YP subscription-based advertising products nationwide to small businesses beginning in the first quarter of 2012.
SuperMedia is the first premier channel partner to join the new YP Authorized Reseller Program from AT&T Interactive. The reseller program will also be available to other premium resellers in the near future, who will supplement the coverage of AT&T’s local advertising sales force – which is the largest in the industry.
“Teaming up with a world-class team of local media consultants at SuperMedia supports our commitment to put the reach and effectiveness of YP advertising products in the hands of every small business,” said David Krantz, President and CEO of AT&T Interactive. “This relationship moves us closer to achieving that goal by enabling SuperMedia to provide our premier portfolio of YP digital advertising products to its clients across the United States.”
“We are pleased to join AT&T Interactive as its initial premier channel partner,” said Peter J. McDonald, CEO of SuperMedia. “This agreement supports our strategy to be the trusted advisor to help small and medium-sized businesses grow through effective marketing solutions. AT&T Interactive’s subscription-based products complement our existing local media presence and promotion solutions, and will enhance our ability to combine the best solutions in the marketplace to help businesses achieve their growth objectives.”
Broader Coverage Will Benefit Small Businesses Nationwide
The YPSM Authorized Reseller Program expands the availability of AT&T Interactive’s local advertising platform, a comprehensive set of YPSM ad products supported by a proprietary ad- serving technology that meets the evolving needs of local businesses. A single YP.com ad buy creates the potential for advertisers to connect with consumers wherever and whenever they search for local businesses. YP.com listings are distributed across AT&T Interactive’s flagship owned and operated properties, including Top 35-ranked YP.com and leading YPmobile® application. YP.com listings also have the opportunity to be distributed across the industry leading YPSM Local Ad Network, which has a potential reach of over 77M monthly online unique visitors and includes over 300 third party publishers across online, mobile, IPTV, and directory assistance.
YELLOWPAGES.COM, comScore Media Metrix Top 2000 Web Domains Report, October 2011
 comScore Media Metrix, AT&T Interactive Network (Online Search), October 2011