newsrelease

Causes.com and AT&T Launch New Social Engagement Platform to Encourage Activism

Participants Have the Ability to Generate up to $200,000 to Benefit Some of Their Favorite Non-Profit Organizations This Holiday Season

Dallas, Texas, December 15, 2011

Just in time for the holiday season, Causes.com and AT&T* unveiled a first-of-its-kind community to encourage activism: Connect For Good. Through this platform, millions of people will be able to directly and positively impact some of the most relevant issues we face today: the dangers of texting and driving, the importance of recycling cell phones and the crisis of declining high school graduation rates.

Causes is the world’s largest online platform for activism and philanthropy, empowering individuals to create grassroots communities called "causes" to take action on behalf of a specific issue or non-profit organization. The platform uses Facebook’s social mobility to maximize the impact of collective action. Since 2007, Causes has brought together:

  • 170 million Causes members
  • $40 million raised for 27,000 nonprofits
  • 500,000 member-created causes

Starting today, members of the Causes.com community can use the Connect For Good platform to trigger contributions by AT&T to non-profit organizations including the National Organizations for Youth Safety (NOYS) and The Nature Conservancy. These organizations collectively will receive up to $200,000, thanks to the actions taken by the Causes Connect For Good community. For example, Causes.com members can generate two dollars for NOYS by taking a pledge not to text while driving and then can generate an additional two dollars for NOYS by sharing the pledge with their own network of friends on Facebook.

"The Causes Connect For Good platform enables consumers to take actions around important issues, giving them opportunities to support non-profit organizations like the National Organizations for Youth Safety and The Nature Conservancy," said Beth Shiroishi, vice president, Sustainability & Philanthropy at AT&T. "Our hope is that this initiative will connect like-minded individuals, empowering them to share their passion for social good with their friends and family – and ultimately making measurable and positive impact in our communities."

"Causes.com has over 170 million users who want to take collective action to change the world. Through the Connect For Good site, AT&T is enabling them to do just that," said James Windon, vice president, Business Development at Causes. "The Causes platform will provide AT&T with the tools to directly engage with millions of stakeholders with meaningful opportunities to take action and make a difference."

AT&T is committed to integrating sustainable business practices across its business and was recently added to Corporate Responsibility Magazine’s 12th Annual 100 Best Corporate Citizens List. AT&T was also included in the 2011 Dow Jones Sustainability North America Index (DJSI). Visit www.att.com/csr to learn more about sustainability at AT&T. Also visit www.att.com/csr to download the 2010 AT&T Sustainability Report.

For more information about Connect For Good or to generate money for NOYS, please visit www.causes.com/att.