Time to Check-In: AT&T and foursquare Launch College Football Badge and Sweepstakes
Foursquare Users Have the Opportunity to Unlock the Exclusive "AT&T College Football" Badge and a Chance to Win a Trip to the 2013 Discover BCS National Championship Game
Dallas, Texas, December 20, 2011
As the Bowl Championship Series games draw near, college football fans are gearing up to pack stadiums and sports bars to cheer on their favorite teams. In January, AT&T* and foursquare will provide these fans the opportunity to unlock the exclusive AT&T College Football Badge, along with a chance to win a trip for two to the 2013 Discover BCS National Championship game through the AT&T College Football Sweepstakes.
Between Jan. 2 and Jan. 9, foursquare users can unlock the AT&T College Football Badge by “checking in” at a stadium during any of the five BCS games or at the AT&T location within the Allstate Fan Fest at the Allstate Sugar Bowl or Allstate BCS National Championship game. Foursquare users who watch the games at sports bars can also unlock the badge during the BCS games.** All users who unlock the badge will be prompted to enter the sweepstakes from a mobile landing page.
“AT&T is excited to be the first U.S. carrier to partner with foursquare on a badge campaign,” said Ted Woodbery, vice president - Wireless Data, AT&T Mobility and Consumer Markets. “The AT&T College Football Sweepstakes gives foursquare users a way to interact with the AT&T brand on a unique social media platform as well as unlock an exclusive foursquare badge for a chance win a free, once-in-a-lifetime trip.”
“We’re thrilled to be rolling out our first U.S. carrier badge with AT&T as part of such an innovative campaign, said Holger Luedorf, VP of Mobile and International for foursquare. “The AT&T College Football Sweepstakes is the perfect way for AT&T to connect with all of the college football enthusiasts that will be engaging with each other on foursquare while cheering on their favorite teams.”
Rose Bowl Game presented by Vizio – Rose Bowl Stadium, January 2
Tostitos Fiesta Bowl – University of Phoenix Stadium, January 2
Allstate Sugar Bowl – Mercedes-Benz Superdome, January 3
Discover Orange Bowl – Sun Life Stadium, January 4
2012 Allstate BCS National Championship – Mercedes-Benz Superdome, January 9