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Developers Creating the Next Great Social App at AT&T/Facebook Hackathon

AT&T and Facebook hosting Mobile App Hackathon on May 4-5 in Palo Alto for developers to hone their skills and compete for prizes

Palo Alto, California, May 04, 2012

For developers looking to build the next big thing in social apps, what better place to start than the social event of the tech season? AT&T and Facebook on May 4-5 will host a special hackathon for HTML5 mobile app developers with a focus on social networking. The event will be held in the heart of Silicon Valley at the AT&T Foundry® innovation center.

"Mobile devices are designed for social experiences, and some of today's most successful apps use the Facebook Platform to bring those experiences to life. We're excited to collaborate with AT&T on this Hackathon, to roll up our sleeves, and to help developers explore these great opportunities," said James Pearce, Facebook's Head of Mobile Developer Relations. "And there's no better place to start that creative process than the AT&T Foundry®, which was designed for just this - to help developers communicate with each other and innovate as fast as possible."

The 150 or so developers expected to attend the sold-out event will come away with new knowledge, tools, business contacts and maybe even some prize money.

Both seasoned and aspiring developers at the event will get plenty of help and advice from their fellow attendees and visiting experts.

Gurus from AT&T and Facebook will introduce developers to the latest cutting-edge tools and APIs around areas such as carrier billing and SMS. The goal is to make it possible for developers to easily deploy their own HTML5 apps with a website backend, fully hosted in the cloud.

“One of the goals of this hackathon is to make life easier for programmers by giving them access to senior developers from Facebook, AT&T, and others,” said Alex Donn, Senior Marketing Manager with the AT&T Developer Program. “We help attendees put together a finished product in 24 hours and give them relevant skills they can take with them when they leave.”

Developers will also get the benefit of working in the AT&T Foundry®, one of three AT&T facilities worldwide specifically designed to foster innovation and collaboration. With locations in Palo Alto, Texas and Israel, the AT&T Foundry® centers can help developers get their apps and services to market 3x faster. The AT&T Foundry® centers are also physically designed to accelerate innovation, with open floor plans, plentiful white boards, and movable desks to enable teams to form and shift as needed.

“This event will be a great opportunity for established and aspiring developers to build HTML5 social apps around Facebook’s and AT&T’s APIs and other developer tools,” said Carlton Hill, Vice President of Device Operations and Developer Services at AT&T. “We expect to see some terrific innovation, and the AT&T Foundry® is the ideal place to foster that creative spirit.”

The hackathon will kick off at 6 p.m. on the evening of Friday, May 4, with drinks, networking and team formation. Coding continues all day Saturday, with final app submissions due Saturday evening at 7 p.m. Speakers available during the event will include Alex Donn (@alex_donn), James Pearce (@jamespearce), Max Katz (@maxkatz), head of Community and Developer Relations for Tiggzi, a cloud-based mobile app builder, and Curtiss Pope, founder and chief executive officer of AisleFinder, an app that gives you a map of a supermarket and highlights the locations of items on your shopping list.

At the end of the hackathon on Saturday evening, developers can choose to present their apps to the audience and organizers for judging. Apps will be judged based on the ability to articulate what your app does, the originality of your idea, and on the use of Node.JS, Sencha, cloud9ide.com, Heroku and other technologies.

First place gets a $20,000 cash prize and a featured spot in the AT&T HTML5 AppCenter for the best overall app. Spot prizes will be provided by Facebook for teams building social apps.

In addition, the first 150 attendees to arrive at the hackathon will each receive a pair of tickets to a 2012 San Francisco Giants game at AT&T Park.

For more information on the AT&T Mobile App Hackathon, log on to: http://mobileapppa.eventbrite.com/