AT&T Dials Up NCAA® College Football Sponsorship with Roster of Fan Activities
Longtime NCAA Supporter Kicks Off the 2012 Fan Engagement Experience at Cowboys Stadium, Runs Routes across the Country
Dallas, Texas, September 05, 2012
As teams lined up for the first games this season, AT&T* prepared a lineup of its own to share with college football fans. AT&T is extending its longstanding support of college football with its partnership with ESPN’s College GameDay built by the Home Depot, presentation of the AT&T Fan Zone Tour and sponsorship of the “AT&T All-America Player of the Week,” “AT&T All-America Player of the Year” and numerous rivalry and bowl games. This season, AT&T is also challenging two college football fans to literally follow ESPN’s popular pregame show on the college road trip of a lifetime with a fan engagement platform titled, “On The Way To Saturday.”
“AT&T has a core value of delivering the future first and we are constantly working to engage with consumers in the passions they have. This season we will help fans stay connected with the ‘AT&T All-America Player of the Week,’ the AT&T Fan Zone Tour, the ‘On The Way To Saturday’ experience and much more – all on the nation’s largest 4G network and through their many screens and devices where they live, work and play,” said Jason Simpson, AVP, AT&T Corporate Events & Sponsorships. “We are proud to have a longtime relationship with the NCAA, various conferences and many schools which help make all of this possible.”
The AT&T lineup took the field Saturday, Sept. 1, 2012, at Cowboys Stadium prior to the highly anticipated University of Alabama vs. University of Michigan showdown. Each Sunday once the ESPN CollegeGame Day location is announced for the following Saturday, Will and Ravi will hit the open road to make it there relying only on their car, their mobile savvy and their unwavering fandom. Along the way, they will tackle a series of unrivaled challenges designed to test their love for the game and their ability to garner support from fellow gridiron enthusiasts. Their experiences will be documented and showcased on the “On The Way To Saturday” platform at www.Way2Saturday.com.
Additionally, fans who follow Will and Ravi along the “On The Way To Saturday” experience will have two opportunities to win a trip to the 2013 Discover BCS National Championship Game.** The first is a weekly opportunity for fans to view a video of one of the challenges that will feature a keyword needed to enter the sweepstakes. One winner from the pool of entries will be selected each week. The second opportunity is for fans to draw-up a potential challenge for Will and Ravi to complete. Fans whose challenges are chosen will win a trip to the big game. See the site for complete details.
The 2012 AT&T Fan Zone Tour also made its debut at Cowboys Stadium. The interactive, mobile fan experience invites fans at 12 of the season’s biggest games to share some of AT&T’s most exciting services and offerings, play games and win prizes.
In addition to “On The Way To Saturday” and AT&T Fan Zone Tour, AT&T will continue to sponsor other bowl games and college football contests including the AT&T Cotton Bowl Classic and the annual AT&T Red River Rivalry, pitting the University of Oklahoma and the University of Texas against each other for the 107th time this October.
Throughout the season, AT&T will deliver fans the chance to vote for the ongoing “AT&T All-America Player of the Week” as well as the “AT&T All-America Player of the Year.” Fans can vote Sunday through Thursday each week by texting*** VOTE to 34763 to receive info on how to vote to subscribe to receive voting updates.