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Saks Fifth Avenue Launches AT&T Wi-Fi at All Retail Locations Nationwide

Saks Aims to Create a More Connected, Interactive Shopping Experience for Customers

New York, New York, September 17, 2012

Saks Fifth Avenue shoppers now have more options when it comes to sharing new purchases and reviews. As part of a corporate initiative to create a more connected, interactive shopping experience for customers, Saks Fifth Avenue announced that it has launched AT&T Wi-Fi at all 44 retail locations nationwide.

The AT&T Wi-Fi network connects shoppers with mobile tools such as the new Saks Fifth Avenue app, which offers features such as shareable wish lists, fashion look books, event calendars and more. With the ease of AT&T Wi-Fi, AT&T customers with select Wi-Fi enabled devices will auto-authenticate to the in-store Wi-Fi service, so frequent shoppers will be automatically connected to Saks Fifth Avenue’s Wi-Fi each time they re-visit the store.

Saks Fifth Avenue first launched AT&T Wi-Fi at its flagship store in New York City in November 2011, and has expanded availability to more stores on an ongoing basis. Since the initial launch, Wi-Fi users have made more than five million connections to the in-store network.  

Key Facts

-       Shoppers average more than 19,000 connections per day to the in-store Wi-Fi network.

-       While mulling over purchasing decisions and sharing new looks, customers have exchanged more than 17 million MB of data traffic to date.

-       During the holiday season, in-store Wi-Fi usage increased more than 30 percent with nearly half a million connections in December 2011 alone.

-       The Saks Fifth Avenue NYC Flagship store is the most popular place to connect with more than 1.5 million connections made to the in-store Wi-Fi network.

About AT&T Wi-Fi

AT&T operates the nation’s largest Wi-Fi network** including more than 30,000 AT&T Wi-Fi Hot Spots at popular restaurants, hotels, bookstores and retailers, and provides access to more than 220,000 hotspots globally through roaming agreements. 

Most AT&T smartphone customers get access to our entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesn't count against customers' monthly wireless data plans.

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