newsrelease

Arbitron Recognizes AT&T's Jennifer Jones

AT&T's VP Diversity Marketing honored for contribution to multicultural outreach

Dallas, Texas, October 30, 2012

Jennifer Jones, AT&T Vice President for Diversity Marketing and Home Solution Services has been recognized by Arbitron for her contribution to AT&T’s multicultural outreach.

Jones is responsible for AT&T’s overall marketing efforts targeted to diverse consumer segments, which includes African American, Hispanic, Asian American, as well as Americans with disabilities, LGBT, active and retired military, Gen X and Millennials.

"Jennifer has advanced AT&T's commitment to addressing the unique needs of diverse segments and integrating radio into the marketing mix for multicultural consumers," said Carol Hanley, EVP and Chief Sales and Marketing Officer, Arbitron Inc. 

Diversity marketing, together with workforce diversity, supplier diversity and community involvement, form the pillars of AT&T’s diversity and inclusion focus.

“I’m honored by Arbitron’s recognition of our efforts to reach diverse segments in relevant and culturally-appropriate ways,” said Jones.  “At AT&T diversity and inclusion are part of our business strategy and are critical to our success.”