Red Bull Racing Goes Beyond the Fast Lane with AT&T Technical Sponsorship
AT&T offers Team Advanced Networking Solution and Fans the Chance to Win a Trip to the Red Bull Racing Headquarters
Dallas, Texas, November 15, 2012
When the Red Bull Racing team hits the track at the Circuit of The Americas this week in Austin, it will transmit intelligence from the race cars in near-real time to the team’s headquarters in the United Kingdom, thanks to a solution provided by AT&T*, Red Bull Racing’s Official Technical Supplier.
The Red Bull Racing headquarters is at the core of this intelligence and it is a facility where the race cars go through every phase of design and development. AT&T is giving U.S. fans the unique chance to win an exclusive behind the scenes tour of the Red Bull Racing headquarters in the United Kingdom through its “What’s Your Number?” sweepstakes, now through Nov.18 **.
Through AT&T’s sponsorship of the Red Bull Racing team, AT&T looks forward to Grand Prix*** racing’s return to the U.S. and offering fans the chance to learn about this intelligence firsthand at the Austin Fan Fest during the race weekend, Nov. 16-18. Visitors can test their driving skills in a new racing game, take pictures with a Red Bull Racing Grand Prix Car, peel out with some exclusive giveaways and try their hands at the It Can Wait No Texting and Driving Car Simulator, a driving experience that allows individuals to test the life-altering effects of texting while driving in a safe, controlled environment. On Saturday Nov. 17 at 5 p.m. CST, Red Bull Racing test and reserve driver, Sébastien Buemi, will also be stopping by to sign autographs and talk about his role with the World Champion winning team.
In a sport where hundredths of a second can make the difference between winning and losing, Red Bull Racing is making full use of AT&T’s high speed global network. This enhanced connectivity helps keep the leading Grand Prix team ahead of the competition.
“This relationship allows AT&T to add real technical value to a highly competitive sport so dependent upon speed,” said Andy Geisse, CEO of AT&T Business Solutions. “Like the Red Bull Racing team, AT&T understands how fractions of a second can make the difference between winning and losing. Our technology supports the team’s decision makers in this dynamic environment, and we’re excited to contribute to the team’s ongoing success.”
“'With the enforcement of garage curfews, there is now an even greater pressure for us to analyze performance data and provide answers back to the track within the time limits imposed by the regulations,” said Christian Horner, Team Principal of Red Bull Racing. “Increased network performance and stability ensures greater volumes of data can be gathered from up to 100 sensors on the car and transferred back to the factory for analysis.”
Thanks to the AT&T network, Red Bull Racing can make use of specialist knowledge, for instance by consulting the designer of a part under test. It offers greater opportunity to perform more detailed analysis and part-to-part comparisons which ultimately results in a more optimum car setup and configuration during the race.
This November 16-18, the Red Bull Racing team returns stateside to Austin, Texas, for the first U.S. race in five years. Fans will soon have the opportunity to see the cars reach speeds of 200 mph and see firsthand how the increased flexibility to process and manage up to 100 GB of data during race weekends contributes to Red Bull Racing’s overall performance.