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AT&T Teams with Make-A-Wish to Help Grant Holiday Wishes for Children with Life-Threatening Medical Conditions

The Joy of Giving Takes On New Meaning As AT&T Helps Fulfill Wishes for 28 Wish Kids in 22 Cities; Customer Wishes Can Also Come True with AT&T's "Wish-A-Day" Sweeps

Dallas, Texas, November 21, 2012

It truly is better to give than to receive, especially during the holidays, which is why AT&T* is excited to announce a new holiday campaign that will help Make-A-Wish grant wishes for children across the country who have life-threatening medical conditions.

Through its “28 Days of Wishes” holiday campaign, AT&T will donate $210,000 to Make-A-Wish so the wishes of 28 boys and girls in 22 cities will become a reality. Over the next few weeks, beginning Nov. 23, AT&T is teaming up with Make-A-Wish and will be sponsoring one child’s wish every day. Examples of wishes that will be granted include:

  • Victoria, 15, life-threatening pulmonary disease, I wish to go to Hawaii; Make-A-Wish North Texas.
  • Lemuel, 10, life-threatening blood disorder, I wish to have video games; Make-A-Wish Metro New York and Western New York.
  • Baylee, 14, acute lymphoblastic leukemia, I wish to go to Atlantis; Make-A-Wish Georgia.
  • Matthew, 9, lymphoma, I wish to go to Atlantis and ride the Leap of Faith slide; Make-A-Wish Metro New York and Western New York.

“There is truly nothing better than experiencing the holidays through the eyes of children, especially the joy that erupts when they receive that one special wish that they thought was out of reach,” said Phil Bienert, senior vice president, Consumer Digital Experience, AT&T.  “Make-A-Wish helps create these special moments every day for thousands of kids every year. AT&T is excited to work with them to bring to life what the holidays are really about—joy, peace and giving.”

“Make-A-Wish is thrilled AT&T is helping us provide powerful wish experiences for children with life-threatening medical conditions. We are thankful they recognize the life-changing nature of a wish-come-true and that they are committed to helping sick kids feel better, and in some cases, get better,” said David Williams, president and CEO of Make-A-Wish America.

For more information about the campaign, visit att.com/wish.  

Wish-A-Day Sweepstakes

Separate from the “28 Days of Wishes” holiday campaign, AT&T is launching a fun sweepstakes that gives consumers a chance to have their wireless dreams come true this holiday in the form of AT&T devices and accessories.

Beginning Nov. 23 through Dec. 20, eligible participants1 have a chance to win one of two daily prizes through random draw or by writing that day’s “best” essay on the topic, “What is your greatest wish this season?” Each day, the submitted essays2 will be posted on the Wish-a-Day website, att.com/wish, where consumer votes will determine the daily winner. Anyone who doesn’t win the essay contest or the random draw the first go ‘round can simply try again the next day and the next—until the campaign ends.

To learn more about the Wish-a-Day sweepstakes, including rules and eligibility requirements, visit att.com/wish.