AT&T U-verse TV Launches Complete Suite of STARZ Authenticated Online Services for Premium Pay TV Subs - STARZ PLAY, ENCORE PLAY and MOVIEPLEX PLAY
First Ever Launch of MOVIEPLEX PLAY; Offers Quality Movie Catalog For Online Enjoyment
Dallas, Texas, Englewood, Colorado, December 17, 2012
AT&T* and Starz Entertainment, LLC, announced today the launch of STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY, for AT&T U-verse® TV subscribers of the STARZ, ENCORE, and MOVIEPLEX premium channels and services.
The AT&T U-verse TV launch of MOVIEPLEX PLAY is Starz Entertainment’s first for the authenticated online premium service.
Provided at no additional monthly charge for STARZ subscribers, the three authenticated online PLAY services provide a new suite of easy-to-use, online viewing options for AT&T U-verse TV subscribers to enjoy the quality original programming and commercial-free movies offered on the STARZ, ENCORE, and MOVIEPLEX services.
STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY apps for iPhone, iPad, and iPod touch are available as free downloads from the App Store. The STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY PC/Mac® interfaces are available at www.starzplay.com, www.encoreplay.com, and www.movieplexplay.com respectively. STARZ PLAY,
ENCORE PLAY and MOVIEPLEX PLAY are accessible currently through Wi-Fi and broadband connections.
“We’re very pleased to further expand our Starz offering and give U-verse customers access to STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY online and across mobile and tablet apps,” said Jeff Weber, President, Content and Advertising Sales, AT&T. “We are delighted to be the first service to launch MOVIEPLEX PLAY and provide even more options for our premium customers to enjoy great movies and original programming from Starz across multiple platforms.”
“The PLAY services have been warmly received in the marketplace and are in great demand from our distributors. We are very happy that AT&T is now onboard as the latest launch partner and able to help debut the new MOVIEPLEX PLAY service,” said Ed Huguez, President of Affiliate Distribution for Starz Entertainment. “The PLAY platforms are an exciting way for premium subscribers to enjoy the great depth and breadth of programming offered across the three flagship services from Starz.”
AT&T U-verse also offers STARZ ONLINE, ENCORE ONLINE, and MOVIEPLEX ONLINE authenticated online advanced services for AT&T subscribers to enjoy great premium movie and original content on PCs, Macs, tablets and portable devices via U-verse TV, Uverse.com, and the U-verse app for tablets and smartphones.
Great Movies/Originals on the New PLAY Services
STARZ PLAY offers approximately 400 monthly selections, including 300 movies comprising first-run films from Disney (Cars 2, The Muppets) and Sony (The Girl with The Dragon Tattoo, 21 Jump Street) and other great films from a wide selection of Hollywood studios, and 100 episodes of exclusive STARZ Original series, including “Spartacus,” “Magic City,” and “Boss.”
ENCORE PLAY offers about 900 monthly selections, with 300 movies and select originals (Midnight in Paris, Jurassic Park, The Smurfs, “Titanic: Blood and Steel,” “Moby Dick”).
MOVIEPLEX PLAY (True Lies, The Rock. American Graffiti, Mr. Holland’s Opus, Philadelphia) offers additionally about 200 movies every month.
Features/Functionality of the New PLAY Services
STARZ PLAY, ENCORE PLAY, and MOVIEPLEX PLAY offer robust online access to the best of the quality movie, TV, and original series content offered by the respective Starz Entertainment premium services. With a simple and intuitive layout and design, each application offers new ways to enjoy the wide range of premium content offered on the STARZ, ENCORE and MOVIEPLEX channels and services. Resume functionality allows the user to seamlessly pick up from where they left off in watching a great movie or TV show on any registered device in the account.
Easy set-up of parental controls provides families with options for limiting content accessibility. Menus, screens and commands are optimized for touchscreens to provide a fun, but efficient, means to drop down and swipe through the quality content selection and viewership controls. Facebook and Twitter integrations let fans talk about the latest episode of their favorite STARZ Original series or big hit movie.