Cine Estelar and Cine Nostalgia to Launch on AT&T U-verse
Miami, Florida, January 14, 2013
Cine Estelar and Cine Nostalgia, the leading channels of Mexican movies for U.S. Hispanics, announced that their programming will be added to the AT&T* U-verse® TV U-Latino and Paquete Espanol packages in January 2013. These two channels are devoted to Mexican films and exclusive original productions.
Cine Estelar is a 24-hour movie channel with the best box office hits of the Mexican film industry from the 1960’s to the present. Cine Nostalgia is a 24-hour classic movie channel with a strong film portfolio from the 1930’s to the 1960’s, representing the “Golden Era” of Mexican filmmaking.
“In today’s market, pay-TV platforms look for channels that secure unique differentiation and rights to key content. Cine Estelar and Cine Nostalgia offer these and more,” said Carlos Vasallo, President and CEO of both channels. “The channels offer a vast portfolio of movies, showing 300 new releases and more than 100 hours of original new productions during primetime per year. We program to meet the specific needs of Hispanics and specifically the large Mexican community in the United States. AT&T U-verse offers an extensive list of Spanish-language channels and we are thrilled to be a part of the AT&T U-verse TV lineup.”
“On average, a Spanish channel lineup includes 40 to 50 Spanish channels with an average pay-TV distributor. For a TV channel, keeping its differentiation and consistently pulling its audience is key to competing. Cine Nostalgia ranked among the top 10 Spanish channels and Cine Estelar reliably ranked every week of last year as the No. 1 channel, right after large Hispanic TV networks Univision, Telemundo, Telefutura and Galavision,” highlighted Vasallo.
“Cine Estelar and Cine Nostalgia are terrific additions to our existing Spanish-language programming in our U200 Latino, U300 Latino, U450 Latino and Paquete Espanol, which include up to 50 Spanish-language TV channels,” said Julie Tran, Director of Multicultural programming, AT&T Home Solutions. “AT&T U-verse customers will be delighted with the largest selection of Spanish-language movie channels available and the original programming and exclusive productions that Cine Estelar and Cine Nostalgia have to offer.”
Cine Estelar and Cine Nostalgia will be included in AT&T U-verse U-Latino and Paquete Espanol packages on channels 3124 and 3125 respectively.