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Small Business Expert to Offer Mobile Marketing Tips for 2013 in Upcoming AT&T Webinar

Webinar kicks off AT&T Fast Start program to elevate small business success

Dallas, Texas, January 10, 2013

Demonstrating its ongoing commitment to providing small businesses with innovative solutions, AT&T* announced it will host a live web seminar on Thursday, Jan. 17, at 1 pm ET / 10 am PT entitled “Ride the Hottest Trends of 2013.” Webinar participants will learn about a variety of mobile marketing and retail trends to ease small business growing pains in the new year.

The webinar kicks off the AT&T Fast Start program, which is designed to help small businesses take their business to the next level by connecting directly with industry experts, such as Rieva Lesonsky, Mario Armstrong, Susan Solovic and Alice Bredin, using social media and other platforms.

WHO:

Rieva Lesonsky, co-founder and CEO of GrowBiz Media, best-selling author, contributing writer, and small business advocate, will primarily focus on:

  • Identifying how small businesses can best serve each generation of consumer
  • Looking at the tactics that will entice shoppers in 2013
  • Promoting your small business

WHAT:

The webinar will share some of the hottest retail and mobile marketing trends and recommend ways to seamlessly manage small business operations by targeting each demographic with a custom approach. This is based on the insight that baby boomers might react differently than Gen Y consumers to certain media. Rieva recommends using a number of mobile business strategies such as email and text messaging to make messaging more effective and better manage your business remotely.

She will also share best practices and tips to keep your customers and prospects engaged via social media and location-based services. Research has shown that 33 percent of consumers would like to get deals via location-based services if they’re near a preferred store.

WHEN:

Webinar: Thursday, Jan. 17 at 1 pm ET / 10 am PT

Twitter Chat: Directly following the webinar

To join the conversation on Twitter, participants should follow @ATTSmallBiz and @Rieva on Twitter and use the hashtag #ATTwebinar.

WHERE:

Participants can register for the event by visiting http://go-att.us/Jan2013Webinar.

Small businesses wanting information about AT&T products and services can visit AT&T Small Business. For free business resources such as webinars, case studies, and best practices, visit the AT&T Small Business Solutions website.

Additionally, real-time information and updates can be found on the AT&T Small Business Facebook page and AT&T Small Business Twitter channel