newsrelease

AT&T Celebrates 28 Years of AT&T Pebble Beach National Pro-Am Sponsorship

AT&T Helps Golf Fans Have Fun and Stay Connected with On-site Offerings

Dallas, Texas, January 30, 2013

After 27 years of sponsorship and over $100 million dollars in funds raised for local charities, AT&T* continues to keep fans excited about the 2013 AT&T Pebble Beach National Pro-Am with a redesigned digital clubhouse and unique ways for fans to engage and have fun.

The 2013 AT&T Pebble Beach National Pro-Am continues a decades-long tradition of sportsmanship and generosity. After last year’s event, the tournament surpassed $100 million in all-time funds raised for local charities, ranking it the second amongst all PGA TOUR events.  Working with the Monterey Peninsula Foundation, AT&T has supported hundreds of charitable programs in Northern California, including the Hartnell College Foundation and Hartnell College. The event is also an opportunity to pay tribute to active military personnel, veterans and their families. AT&T is honored to show this support by having one of its military veteran employees participate in the pin flag ceremony.

“The AT&T Pebble Beach National Pro-Am is one of the most exciting events of the year with excitement coming from everyone playing in the tournament to the gallery of fans watching the fun,” said Mark Wright, AT&T Vice President of Media and Sponsorship. “These dedicated players and fans are what make this event so special. With their support, we’re making an impact in this community by supporting local charities and teaching the dangers of texting while driving.”

Throughout the tournament, fans can experience the legacy of the AT&T Pebble Beach National Pro-Am with many different offerings. The redesigned AT&T Digital Clubhouse, which will be located at the Triangle on Pebble Beach, will feature an interactive digital wall showcasing a mix of golf multimedia content and a mosaic of spectator commemorative photos. It will also host an “It Can Wait” pledge station where fans can take the pledge to not text and drive.

During the tournament, fans are invited to check out different AT&T Fan Zone locations throughout the course and experience AT&T products and services, including the LG Optimus G, the tournament’s handset. Additionally, at the AT&T Fan Zone Tour Truck, located at the Grand Entrance at Pebble Beach Golf Links, fans can see the San Francisco Giants 2012 World Series Trophy and interact with professional sports personalities during the tournament weekend. The “It Can Wait” car simulator will also be available, allowing visitors to experience the dangers of texting and driving in a safe, controlled environment. Fans can experience similar offerings at several AT&T Fan Zone Tents, located at Pebble Beach Golf Links’ 18th green and at the entrances of both Spyglass and MPCC.

With so much going on, visitors can stay connected in a variety of ways. Fans can send and receive text messages and access the mobile Internet on the golf course, and even make and receive phone calls in designated areas.  Customers can connect to “attwifi” with any internet capable AT&T device, and non-AT&T customers can access Wi-Fi for a small fee. Additionally, spectators can participate in the AT&T Golf Gallery Chatter by texting CHATTER to 72645 to receive exclusive updates and information throughout the event.** 

Fans on-site and off can follow event happenings through the AT&T Pebble Beach National Pro-Am Facebook page and on Twitter at @FanZoneTour and @attproam. More information on AT&T’s sponsorships is available at: www.att.com/sponsorships.