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Break the Mold: The New HTC One from AT&T Brings Your Mobile World to Life

Dallas, Texas, February 19, 2013

Today, AT&T* announced its plans to carry HTC’s global flagship smartphone, the new HTC One®.  The HTC One offers a new perspective on smartphones with HTC Sense innovations that allow you to use your smartphone in ways you never could before – bringing your memories, experiences and interactions to life.

The HTC One is 4G LTE enabled, allowing customers to take advantage of the latest wireless technology to achieve ultra-fast speeds.  AT&T has the nation’s largest 4G network covering 288 million people.**  At launch, AT&T will offer the HTC One in silver and black, and customers will have the option to choose between 32GB or 64GB memory variants.

 “As our lives become increasingly mobile, our smartphones play the vital role of keeping us connected to the things we value most in life,” said Jeff Bradley, senior vice president-Devices, AT&T.  “The HTC One’s revolutionary way of tapping into your day-to-day activities and creating a truly personalized experience, combined with AT&T’s lightning fast 4G LTE network, make sure you have access to the information you want, when you need it.”

Real-Time Connections

While a typical app may pique your interest, HTC BlinkFeed™ engrosses you in customized content and real-time updates streamed live on your home screen.  HTC BlinkFeed aggregates your content from a variety of media sources, serving up fresh content all in one place, without the need to jump between multiple applications and web sites.

A Living Photo Gallery

Anyone can take a photo, but HTC Zoe™ on the HTC One lets you grab the entire moment and bring it to life in three-second snippets. Special moments like birthdays and sporting events can be captured in Zoes, photos and videos then uniquely displayed in a living gallery that you can set to music and special effects.  AT&T Locker helps you hold onto those memories no matter where you are.  You can automatically store photos, videos and documents securely in the cloud, so you can access and share from your smartphone or computer. The HTC UltraPixel Camera with a breakthrough sensor gathers 300 percent more light than traditional smartphone camera sensors and delivers outstanding low-light performance.

 

Raw Power, Beauty and Fine Detail Sound Quality

Boasting a powerful 1.7 GHz quad-core processor, and zero-gap aluminum unibody with a 4.7-inch full HD (1080p) screen, the HTC One helps you run games and other applications easily.  Dual front-facing speakers and a built-in amplifier bring music, movies and games alive in a way unrivaled by other smartphones.  Since the speakers are on the front of the device, you no longer have to worry about muffled sound when setting your phone down.  HTC BoomSound™ on the HTC One provides richer, clearer sound with less distortion, as well as the authentic sound experience you expect from built-in Beats by Dr. Dre Audio.

Entertainment World at Your Fingertips

Not only does HTC One let you take your favorite music, movies and TV shows with you anywhere, but it also serves as your interactive TV Guide and remote control.  HTC SenseTV™ can be set up in a few simple steps and gives you the ability to access electronic program guides and control a set-top box, including AT&T U-verse®, and home theatre right from your phone’s screen.  Not sure what you want to watch?  With SenseTV, you can search for content by categories including movies, TV shows, sports, social media and more.

The HTC One features AT&T DriveMode®, an app that helps curb texting and driving.  The app can be set-up to automatically send a customizable reply to incoming messages once a vehicle starts moving 25 mph. The auto-reply message is similar to an “out-of-office alert” and can reply to texts, emails and wireless callers letting your friends know that you are driving and unable to respond.***

Setting up your new HTC One is a snap with AT&T Ready2Go, a free service that helps you to easily set up and personalize your device in minutes from the comfort of your personal computer. With Ready2Go, it’s easy to set up your email accounts, import your contacts, connect to your social networks and more.

For more information or to sign up for updates on availability, visit www.att.com/htcone.

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