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AT&T Wins Big at Small Cell Industry Awards

The Small Cell Forum recognizes AT&T as an industry leader for its ambitious small cell strategy to provide cutomers with the best wireless experience

Dallas, Texas, June 17, 2013

AT&T* small cells ranked first with industry experts and analysts at the 5th annual Small Cell Forum Industry Awards. Recognizing outstanding achievements in and contributions to the small cell industry, the Small Cell Forum Industry Awards honored AT&T with a Judges Choice Award for its leadership and vision in the space. The recognition reflects AT&T’s on-going commitment to provide its customers with the best possible mobile experience through innovative and flexible network solutions.

Augmenting the coverage provided by cell towers and other components of AT&T’s macro network, small cells can be deployed indoors or outdoors to enhance customers’ mobile experience in areas that aren’t being effectively served by traditional means. Anticipating continued surges in network traffic, AT&T plans to deploy more than 40,000 small cells by year-end 2015 to strengthen network quality in existing coverage areas. AT&T is rolling out one of the broadest small cell strategies of any carrier with a range of solutions that are capable of supporting 3G, 4G and Wi-Fi network technology.

“Few operators have articulated the profound role small cells will play in the future of mobile networks more clearly than AT&T. Perhaps no other operator has laid out more ambitious plans for small cells in the near future,” said Caroline Gabriel, chair of the judges and research director, Maravedis Rethink. “Multi-mode public access models that intelligently manage traffic between 3G, 4G and Wi-Fi are definitely coming to AT&T subscribers, and the operator is actively involved in the industry to ensure they are a major success.”

Trial deployments of small cells have revealed the technology’s ability to provide nearly 100 percent usable coverage to customers who had a previously less than desirable mobile network experience in outdoor, enterprise and high-rise environments.

“AT&T has been effective at anticipating the future of wireless and pushing the industry forward through our leadership and vision,” said Hank Kafka, vice president of radio access and devices, AT&T. “We see small cells as another innovative tool to provide improved coverage, capacity and performance where it is needed most. We are honored to receive this recognition by the industry, which further validates the work we are doing in this space.”

In addition to the Small Cell Industry Forum’s Judges Choice Award, AT&T also recently received a Global Telecoms Business Innovation Award for the densification of its network coverage via its small cell deployment strategy.

To learn more about AT&T’s network strategy, please visit http://www.att.com/network/.