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Voting Powered by AT&T Crucial to Crowning the First Winner of La Voz Kids

Viewers Can Make their Votes Count During the Final Performance Live Shows by Casting their Vote via Text, Online & Mobile Web, or by Calling the Designated Toll Free Numbers

Atlanta, Georgia, July 12, 2013

With only a text, a toll free call, an online or mobile web vote, the life of one talented youngster will be changed forever thanks to audience voting powered by AT&T on Telemundo’s La Voz Kids. Touching the lives of millions of viewers and captivating celebrity music coaches and fans alike, the young contestants of La Voz Kids have entered into the critical and final phase of the competition.

Following the same innovative format of NBC’s highly rated musical phenomenon “The Voice”, La Voz Kids features three stages of competition: blind auditions, battle rounds, and finally, the live performance shows.

During the live performance shows, the top participants from each team will compete against each other in their journey to stardom. The television audience and the coaches will decide who will stay in the competition with viewers voting at the end of the live performance shows, sponsored by AT&T.

 “We know U.S. Hispanics have an affinity for suspense and reality competition shows, in addition to having an emotional connection with their smartphones and tablets,” said Roberto Garcia, Executive Director of Hispanic Marketing at AT&T.  “We wanted to give viewers the opportunity to use the devices and technology they love so much to make their votes count and their voices heard. We’re thrilled to be the exclusive voting partner of La Voz Kids.”

As the exclusive voting partner of La Voz Kids, AT&T is enabling viewers to vote in three different ways:

  • By phone: by dialing the toll free numbers assigned to a contestant.
  • Via SMS (for AT&T wireless customers only): by texting the word VOTA to the short code assigned to a contestant. Voters will receive a message confirming that their vote has been received. Message and data charges may apply.
  • Online or Mobile Web (via Facebook ID):  by visiting lavozkids.com/vota online or mobile web and voting using a Facebook ID.  Voters may also vote via Facebook ID using the Zeebox App.

A SMS short code and toll free number will be assigned to each contestant. For more information about the voting process, the number of votes per voting method and the voting windows, please visit lavozkids.com/vota.

In addition to being La Voz Kids’ exclusive voting partner, AT&T will also present the winner with a cash prize of $50,000 in support of the winner and the winning contestant’s education.  AT&T will also reward one lucky family of four with a trip to attend the July 28 grand finale of La Voz Kids.  Fans can enter for a chance to win this trip for four through July 17. No purchase necessary. The Sweepstakes is open to U.S. citizens and U.S. resident aliens who are physically located in and legal residents of one of the 50 United States including the District of Columbia and Puerto Rico, who are at least 18 years of age (19 in Alabama and Nebraska, and 21 in Mississippi and Puerto Rico) or older.  Sweepstakes ends11:59pm (Eastern) July 17, 2013. Subject to complete rules. Void where prohibited. 

Jesse & Joy to Perform on the Stage of La Voz Kids, Presented by AT&T and Samsung

As 18 finalists anxiously prepare for the live shows and final performance phase of the competition, the talented contestants will get a visit from international sibling duo and five-time Latin Grammy winners Jesse & Joy. The award-winning songwriters, who recently wrapped up their successful and sold-out U.S. Tour, will take the stage of La Voz Kids during the critical phase of the competition.

 “We began performing at a very young age so we can definitely relate to these young stars and what they’re going through,” said Jesse from Jesse & Joy. “Being in the spotlight at such a young age can be intimidating at times, but with the right support network and with the love and support of family and friends, we know from experience they will find the road to success.”

Jesse & Joy will perform Corazón de Campeón, the sibling duo’s latest single inspired by the Mexican National Soccer Team for its U.S. fans, on Sunday, July 14. The song, produced by Jesse in collaboration with AT&T, has already been performed live at various concert tour stops and can be heard in soccer stadiums across the U.S. during Mexican National Team matches. For more about Jesse & Joy and Corazón de Campeón visit corazondecampeon.net and #corazoncampeon on twitter and Facebook. AT&T is a proud sponsor of the Mexican National Team.

La Voz Kids is a presentation of Talpa Media USA Inc. The show is created by John de Mol, who is an executive producer of the program along with Stijn Bakkers and Katrina Fernandez. The final episode of La Voz Kids will air on Telemundo at 8pm ET /7 pm CT on Sunday, July 28th. For more information, visit http://lavozkids.com