newsrelease

Popular YouTube Star Urges Fans to Drive Safely

Recording artist David Choi lends his voice to the It Can Wait campaign

Dallas, Texas, October 03, 2013

Can music save lives? A popular YouTube star David Choi believes so. The singer songwriter is joining the It Can Wait® movement with AT&T* to stop people from texting while driving. Using his talents to promote the cause campaign, Choi is releasing a new music video today, inviting his fans to become advocates for safety.

The new original song titled “Chill Tonight” has been released on his wildly popular YouTube channel. The R&B song sings the beauty of daily routine between couples and inspires his fans to be responsible drivers and to enjoy everyday moments like this. Choi wrote and composed the song exclusively for the It Can Wait campaign to encourage his listeners to take a pledge to never text while driving again.

“I’m excited that my music can make a difference,” says Choi. “I’m frequently on the road across the U.S. and overseas for my gigs and recording sessions. When I’m in a rush, I’m tempted to multitask while driving. But I know it’s just not worth it. I hope this project challenges my fans and myself to be safer and more responsible on the road.”

His song will be available for a free download on his website for the first 30 days of the release. Go to www.youtube.com/davidchoimusic to watch Choi’s music video, or www.davidchoimusic.com to download his song.

“Our independent study shows that 97% of teens say that texting while driving is dangerous but 43% do it anyway,” said Michelle Kuckelman, Executive Director – Integrated Brand Marketing, Management & Advertising for AT&T. “It is quite alarming and we hope to change that by engaging artists like David Choi who can influence teens through his music.”

David Choi is a musician, songwriter and producer, who gained his popularity on YouTube and made his name known in the mainstream entertainment industry. His original songs and pop covers have been heard on television, in commercials and his YouTube channel with nearly 1 million subscribers.

The It Can Wait movement is making a difference. One-in-three people who’ve seen the texting while driving message say they’ve changed their driving habits[1], the campaign has inspired more than 3 million pledges never to text and drive and the recently launched "From One Second To The Next" documentary has received more than 2 million views since Aug. 8. To take the pledge and get more information, visit www.ItCanWait.com.